Latest, 9 ways to find the best Amazon keywords!

The importance of keywords is self-evident. Keywords are the key to obtaining traffic. Setting as many keywords as possible that match consumer needs and searches in advertising can help products gain more exposure and traffic.

So, what are the methods of finding it? Here are nine methods to share with you! ! !

1. Amazon front-end search for associated keywords

AMZ Suggestion Expander Pro can be downloaded with one click, but it costs money. If you have a free plug-in, please recommend it.

2. Get keywords from competitor listings (title, bullet points, review, Q&A)

Select the listings with relatively high rankings, download the title, five points, Q&A, and review to conduct word frequency mining statistics.

If you don’t know how to crawl, you can use some plug-ins to help, such as SellerSprite.

You can download all Q&As with just one click.

Export all the reviews of the listing with one click, and do a relatively basic analysis of the reviews, so that you can collect text information about competitors more efficiently.

If your category is very concentrated and the entire category contains the same product, you can directly use SellerSprite’s title word frequency.

Have you noticed that in the Lighting category I randomly searched, the word frequency of charger in the top 50 titles is higher than that of lighting. Why are the words selling cables and charging heads more frequent? This is why we need to research keywords from various dimensions, and not just work in isolation.

3. Keyword reverse lookup, keyword mining (ABA, SellerSprite, H10, Asinseed)

Brand sellers basically only need to turn on ABA.

But if you don’t have ABA for the time being, just go to the market and collect plug-ins. There are so many plug-ins of this type.

I am more accustomed to using SellerSprite, where keyword mining and keyword reverse lookup data are relatively complete.

4. Reverse check competitor search terms (tool4seller)

An excellent competitor is someone you imitate. There are many third-party plug-ins on the Internet that can help you perform reverse lookup. The one I randomly searched for is tool4seller.

5. Amazon Advertising Report

Go directly to the advertising report to find some words that are frequently searched by customers and are related to your products and have good conversion rates. This needs to be based on the fact that you have run ads in this category.

6. When creating an ad, the system recommends words

You can try to create ads, download all the words recommended by the Amazon system, and expand your keyword library.

7. Local User Communication

(Read reviews, customer service emails, forums Reddit and Quora, social media, and search outside the site)

This is something that is very worthwhile to do. You need to know how locals describe your product. For some category words, you may be puzzled as to why this word represents your product, even though it clearly does not mean that when translated.

Therefore, customer service should communicate more with customers, and we should search more on local forums, social media, and external search engines.

8. Local e-commerce in each country

Consumers in the same country will use many shopping platforms. We can go to several platforms to see how merchants describe products and how consumers search for products, to supplement the keyword library.

IX. Other frequently used languages

Many countries have a diverse population, such as the United States, which has a large number of Spanish speakers. If your listing has these keywords, it will be easier for you to obtain this part of the traffic.

Keyword layout title:

1. Core keywords + different keywords (function + attribute + scene words), layout 3-4 core keywords

2. Keywords (medium-sized keywords are preferred) 3-4 different keywords, 2-3 category keywords

3. Five points: Layout 3-5 core keywords and 3-5 differential keywords based on product features

4. A+ description: 2-3 core keywords, 2-3 differentiating words, 2-3 category keywords

4. Review: core keywords

5.ST (Search Term) adds relevant keywords, do not repeat

6.QA

<<: Note: The new version of the 2023 Listing Self-Test Form is released. If your score is below 80, please make adjustments immediately!

>>: An experienced operator with many years of experience in cross-border business! Teach you how to effectively analyze Amazon advertising

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