ClicksMob is a mobile display advertising platform (Performance Advertising Platform) that helps APP developers and publishers recruit users. As a third-party broker, ClicksMob can use more than 8,000 traffic sources and make mobile advertising more effective by matching advertisers and publishers. Founder Chen Levanon Founded in 2014 Industry Advertising PlatformFounderChen Levanon was a hurdler in college. Business ModelWhen a PP developer posts an ad or an advertising agent launches a promotion, ClicksMob will only get paid when the expected result is achieved, such as when a user downloads an APP or when the user visits the APP for the second or third time. If the user is indifferent to the ad, ClicksMob will not get paid. However, if it completes a successful match between them, so that the developer obtains a new user by advertising the APP on other websites, it can get a commission. clientClicksMob’s clients include Machine Zone, Kabam, Gree, SGN and Skout. Development HistoryIn 2014, ClicksMob earned $10 million in revenue. In March 2016, ClicksMob and AppGrade announced their merger. Both parties stated that they would further develop the mobile advertising market and focus their business on mobile videos and mobile games. References
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