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Thanks to the growth of Amazon, it is now easier than ever for sellers to enter the international market. The platform provides a lot of opportunities for sellers to sell a variety of products on the platform.
Given the uncertainty of whether the product will sell, many sellers choose to sell more common products, shoes being one of them. There are many reasons for sellers to choose to sell shoes, including:
High return on investment . The average investment rate is over 200%. If the seller can overcome various difficulties in the early stage, the return on investment will be even higher.
·High average selling price . The higher the average selling price, the higher the profit. The fee ratio charged by the Amazon platform is fixed, which means that the higher the selling price, the greater the profit. For example, if 10 products are sold for $5, the sales volume is $50, but the commission must be paid 10 times, while if one product is sold for $50, the commission is only paid once. Therefore, a high average selling price can earn more income.
Less competition . Amazon has a lot of competition, with hundreds of sellers selling the same product. Shoes have sales restrictions, so competition is less intense. Many shoes have only one or two sellers selling them.
· Diversified inventory . There are many types of shoes for sellers to choose from. However, although shoes are a great product, the seller did not conduct a detailed analysis of the product and adopt the correct procurement plan when selling the product. Shoes come in various sizes, each size has a different price, and the pattern and color are also different, which means there are many variations and changes.
And sales ranking is not the only factor consumers consider when buying shoes. They are picky about shoes. If the color is wrong or the size is not suitable, they will return the shoes. Whether you are a new or experienced seller, if you plan to sell shoes on Amazon, you must keep the following points in mind when purchasing shoes: Shoes cost more to purchase than most categories
Most sellers hesitate to invest a large amount of money in a product when purchasing products, especially for sellers who are just starting out. Unlike toys, books and other categories, shoes require a relatively high start-up capital, and it is not possible to quickly accumulate funds in a short period of time and then invest.
Although the average selling price and return on investment of shoes are high, the purchase cost is also high. So it is normal for sellers to be more cautious about the budget, but considering the high return rate, the high investment is worth it. Sellers can estimate the relevant risks and then allocate a budget.
Note that only high-quality shoes can sell well on Amazon. If the manufacturer offers a low cost price, be sure to check out the samples first. Don’t be blinded by the low price. A low price may mean low quality, and selling such products may have a negative impact on your business.
Shoes require long-term investment
In addition to the relatively large investment required to purchase shoes, sellers also need to be patient. Compared with other categories such as toys, shoes do not sell as quickly. Moreover, shoes are not fast-consuming products.
So many sellers who sell shoes can easily lose confidence because they don’t get the returns they expected, which leads to disappointment and frustration. In most cases, sellers will sell all their shoes, but it will take 6-8 months or even longer.
Sellers need to spend months constantly replenishing product lines and then wait for these products to take off. Selling shoes on Amazon relies on patience.
Since shoes have a long life cycle, it is recommended not to stick to one style or variant, but to invest in multiple styles and variants, with as many sizes as possible.
Shoes are ranked differently than other categories
There are many variations of each shoe due to size and color. When you look at the ranking of shoes, it may not show the ranking of the specific product you searched for, but the comprehensive ranking of all variations. On the other hand, Amazon shows the ranking of shoes in the category of Clothing, Jewelry & Shoes. So if a pair of shoes is ranked 150th in this category, you can't be sure which specific color and size of the shoes are selling better. This is why many tools don't show the sales ranking of shoes.
Therefore, when there is no way to determine what type of shoes with high rankings sells best, sellers can take the following measures to reduce procurement risks: Consider buying neutral colors . Most customers prefer neutral colors, such as brown, gray, white, and black. Try not to buy shoes with colorful, various prints, or trendy designs, no matter how lively and cute these shoes may look.
Choose shoes with a small number of variants . Try to buy shoes with regular sizes, a small number of colors, and not sizes 15-20. More colors and sizes mean more variants, so the overall ranking will not be a reference for such products.
Purchasing strategy should be focused
Each seller has his or her own purchasing strategy and principles, and it is recommended that sellers find a purchasing method that suits them. Some sellers choose to purchase shoes in standard sizes and colors, while others like to go the other way and provide uncommon sizes and colors. You need to source products based on what consumers want. The shoe market is huge, and with so many niches, you'll find that consumers have different needs. Trying to cover all needs is a mistake. Focus on the needs of specific groups, like sneakers, dress shoes, etc. You can identify your target market based on type, size, use, and even color.
To determine whether a product is feasible, you can first purchase a small amount of inventory and see how the market reacts.
Check out customer reviews for popular sizes and colors
When you’re shopping for shoes, you need to dig into what people think of your product. You can research reviews on Amazon to see which sizes and colors of shoes are most popular and reviewed.
In the review, click on the 'fit as expected' section to see if the shoe fits the consumer, whether it is too large or too small, or normal. Too large or too small can easily lead to a high return rate, which is a result that sellers do not want to see. Finally, check the average price of this product, because if the same shoe has a better price, your product will have an advantage.
The above is what sellers need to know when purchasing shoes. First of all, shoes are high-investment products, which require sellers to invest patiently to reap the results. Sellers can do more trials and tests to understand the best purchasing method for themselves.
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