The best seller received 1.3 billion orders. This category sold at a loss to grab sales

Black Friday and Cyber ​​​​Street 1 promotions are coming one after another, but the boom in orders that sellers expected does not seem to have arrived as expected.

Before the big sale, FBA shipping costs increased, flash sales were largely cancelled, ads were delayed during the sale, and Prime discounts collapsed. The successive policy changes and system changes made the sellers' already low orders even more sluggish.

Adobe data shows that U.S. consumers' online spending on Black Friday this year reached a record high of $9.12 billion, a year-on-year increase of 2.3%; online spending on Cyber ​​Monday was $9.55 billion, a year-on-year increase of 4.4%.

Overall, the consumer demand for big promotion shopping has not been squeezed too much under the pressure of inflation. However, for many Amazon sellers, it seems that they have not felt the sales growth that matches these gorgeous figures.

The European site had a huge hit on Black Friday, but sales fell instead of increasing. The US site, which followed closely, also performed mediocrely, with orders stagnating and advertising costs soaring.

Many sellers comfort themselves by saying that the peak traffic period is coming up, and the real peak season will have to wait until the first day of the online shopping season.

However, the ideal is full of wings, but the reality is skinny:

“It was my first time participating in Cyber ​​Monday, and the number of orders was less than half of that of Black Friday, but I spent a lot of money on advertising.”

"I didn't expect a huge sales volume, but I expected a huge drop in sales."

"Black Friday is dead, and Online Shopping is not booming. Where did the orders go?"

While the boosting effect of the big promotion was not as expected, the market competition was fierce. It was common to see companies offering half-price entry and competing fiercely to win orders.

A seller who mainly sells light strings said that he made a lot of money in November and December last year, but suffered a setback this year. All the new products on the shelves are losing money, and the market prices are getting lower and lower. Most people are selling at a loss. In the case of huge losses, only a small amount of growth was achieved during the promotion period, and it failed to soar 4 to 5 times as expected.

▲ The picture comes from Zhiwubuyan

In the fiercely competitive lighting market, the survival space of small and medium-sized sellers has been largely eroded by the top sellers. One seller said frankly that a British site had a hot sale of light strings, with member discounts and 50% coupons, and advertisements all over the homepage. It is no wonder that sellers entered the big promotion at a loss but still got nothing.

In addition to the internal market, other platforms are also eyeing the market. Pinduoduo, SHEIN and other platforms have joined the Black Friday battlefield with a series of eye-catching promotions that dazzled consumers.

It is reported that Pinduoduo's cross-border platform Temu has more than 250 product categories participating in this Black Friday promotion, and offers discounts of up to 70% and discounts of 20 yuan off for orders over 40 yuan. It should be noted that Amazon's deal discounts are usually not allowed to exceed 55%. Some sellers even revealed that the price of similar products on Temu is generally only 10% of Amazon's products.

The aggressive emergence of e-commerce platforms such as Temu has, to a certain extent, diverted the Black Friday sales of Amazon sellers.

Jiuan Medical received another 1.3 billion orders, and Black Friday saw a continuous surge in orders

However, while the sellers are exhausted from struggling for orders, some big sellers are receiving a continuous surge in orders.

It is learned that recently, Tianjin-based iHealth Medical announced that its subsidiary iHealth Labs.Inc has signed a purchase contract with the U.S. Department of Defense Logistics Agency for the iHealth COVID-19 Antigen Home Self-Test OTC Kit, which came into effect on November 22, local time.

▲ The picture comes from Jiuan Medical’s announcement

The total contract price and tax is US$190 million, approximately RMB 1.367 billion, which has exceeded 50% of iHealth's audited main business revenue in 2021.

Last year, Jiuan Medical, which soared rapidly due to the signing of a 10 billion contract for nucleic acid testing reagents with the US government, has received multiple orders this year and its performance has been rising. According to the third-quarter financial report, Jiuan Medical achieved revenue of 24.589 billion yuan in the first three quarters, a year-on-year surge of 3010.77%; the net profit attributable to shareholders of the listed company was 16.050 billion yuan, a year-on-year surge of 31918.64%.

▲ The picture comes from Jiuan Medical’s announcement

During this year's Black Friday and Cyber ​​Monday promotions, iHealth's Amazon store also quietly saw a surge in sales.

On Amazon, many of iHealth's products are listed as Best Sellers, among which nucleic acid testing kits and contactless forehead thermometers top the list.

It is reported that on the discount website dansdeals, the limited-time discounts on the iHealth test kits were sold out in nearly a few hours, and Black Friday LD links of consumers analyzing its products can be seen everywhere on social media such as Twitter.

Now, Black Friday and the online shopping promotion have come to an end in the blink of an eye. Some people have sold out, while others have been disappointed. What do you think about this? Feel free to leave a message in the comment area~