Sellers must read: New technology that completely subverts Amazon reviews

Amazon fake order review found a subversive bug , top sellers are shocked!!!

2021 is definitely an impressive year for many Amazon sellers!

If we were to choose the most influential event that happened on Amazon in 2021 , "Amazon's large-scale crackdown on fake reviews" would definitely rank high.

Although Amazon has been cracking down on fake orders and reviews every year, this year's crackdown is unprecedented! This move has caused great pain to a large number of Amazon sellers, with their accounts blocked, funds frozen, and heavy losses.

Nowadays, when people want to promote products, they have to bite the bullet and spend money on advertising. They are forced to join the spiral team, and the operating and promotion costs have increased sharply.

After all, over the years, fake order reviews have been proven by the industry to be the "most cost-effective" promotion method.

Have you ever thought about this question: Why are sellers caught by the platform for fake reviews? What are the factors that lead to being caught, and how can we avoid being caught?

In fact, there are two main factors that determine whether a seller is caught.

On the one hand, it is due to abnormal data in the seller’s account , including abnormal traffic, abnormal conversion, abnormal review rate, etc. Abnormal data can easily trigger an Amazon platform audit.

Another very important reason is that the buyer’s account is “not clean” . For example, there may be problems with the credit card or IP , chaotic shopping habits, high review rate, abnormal browsing, etc. If the buyer’s account is not safe, any slight abnormality in the data can easily trigger a crazy system alarm.

On the other hand, if the buyer’s account is safe, even if the data is abnormal, it will not trigger Amazon’s inspection as long as it is not extremely abnormal.

In other words, the most important way to solve the evaluation risk problem is to solve the security issue of the buyer's account.

If it is possible to use software to analyze all the problematic accounts, accounts that give bad reviews, and fraudulent accounts identified by Amazon's audit system, sellers can then exclude all of these problematic accounts when doing reviews and only allow safe accounts to do reviews. If the review retention rate is well controlled and the listing data is not extremely abnormal, the problem of reviews being caught can be basically solved.

In fact, everyone who has worked on Taobao and Tmall in China knows that there is a very powerful software in China called the Magic Mirror, which can analyze whether the accounts of all domestic buyers are safe, and ensure that Taobao and Tmall sellers remove blacklisted accounts and accounts with downgraded rights when placing orders . In this way, these domestic sellers dare to place 1,000 orders a day without being caught.

The very good news for Amazon sellers is that a BUG -level disruptive software tool has also appeared in our Amazon industry, called Kuaixianxing ( www.kuaixianxing.com ).

The positioning of this tool is to become a cross-border account credit investigation platform to help sellers analyze whether the buyer’s account is safe, analyze accounts with negative reviews, analyze whether the intermediary company is a scam , etc.

Among them, the buyer account security analysis, if used during the evaluation, can completely solve the problem of whether the buyer's account is safe during the evaluation. In other words, it can greatly reduce the evaluation risk, or even reduce the risk to 0. This function is so BUG .

Here we analyze two buyer accounts to see if you would use these two accounts for evaluation:

The first buyer account has 76 comments and ranks 166,000th ;

The second buyer account has 48 reviews and ranks 177,000th ;

In fact, according to the experience of most Amazon sellers or review specialists, accounts ranked within 1 million and with decent reviews and likes are traditionally considered high-quality review accounts and can be used for reviews.

However, through analysis using the software Kuaixianxing ( www.kuaixianxing.com ), it was concluded that these two accounts are extremely dangerous accounts and should never be used for evaluation!

In other words, personal experience and cognition may be completely different from the results of a comprehensive analysis of the software system.

Fast Exposure is based on a large amount of original valuable data, as well as one year of continuous monitoring of the dynamic and comprehensive changes of buyers and listings , and then analyzing 36 indicators of the buyer's account to finally determine whether the account is safe, rather than simply judging the result based on surface data.

There was a seller with annual sales of 400 million. He asked his evaluation supervisor, who had been in charge of evaluation for three years, to select 60 accounts that they had used in the previous month and that they subjectively believed to be safe, and tested them using the fast de-emergence software.

About 40% of these 60 accounts were launched through Facebook , and 60% were old evaluation customers that we had accumulated ourselves .

What shocked them was that the test results found that only 18 of the 60 accounts were absolutely safe, and the others had more or less problems.

After the inspection, their evaluation supervisor finally understood why the listing had lost a large number of reviews. It turned out that there were too many dangerous and extremely dangerous accounts.

There is an Amazon seller in Guangzhou whose sales exceeded 2 billion in a certain year. They spent 6 years accumulating 130,000 private domain old customers who they believed to be very safe, but they would find that their reviews had dropped during regular evaluations.

After checking all private domain buyer accounts through Quick Exposure, it was found that 58% were safe accounts, 16% were suspicious accounts, 9% were high-risk accounts, and 17% were dangerous and extremely dangerous accounts.

Since they checked all the accounts, they only use safe and suspicious accounts for evaluation. They have been using this method for nearly 2 months and have not found any drop in ratings so far. It feels very effective.

In fact, since Kuaixianxing ( www.kuaixianxing.com ) started internal testing for large sellers on September 18, 2021 , up to early December , sellers and evaluation service providers have tested a total of 1.276 million buyer accounts.

Among them, 38.4% are safe accounts, 12.4% are suspicious accounts, 11.3% are accounts with high risks, 16.2% are dangerous accounts, and 21.7% are extremely dangerous accounts.

That is to say, there are only 38.4% absolutely safe accounts, while dangerous accounts that cannot be evaluated and extremely dangerous accounts account for 37.9% .

From this data, we can analyze why so many sellers were caught because of reviews in 2021 , because there were serious problems with the buyer’s account.

Some sellers may ask, what is the approximate proportion of dangerous buyer accounts and extremely dangerous accounts detected by the quick detection system among all buyer accounts?

Kuaixianxing ( www.kuaixianxing.com ) conducted a systematic analysis of all buyer accounts and found that only 0.79% of buyer accounts in the United States are extremely dangerous; while dangerous accounts and extremely dangerous accounts only account for 2.19% of the accounts.

However, these extremely dangerous 0.79% of people actually accounted for as much as 21.7% of the initial list of 1.27 million people tested, because so many sellers often use these extremely dangerous accounts for evaluation.

In addition, sellers can also randomly select some ordinary buyer accounts on Amazon’s official website for testing. You will find that this software is really powerful and it contains all the data of the selected buyer accounts.

Advice for sellers:

1. If you want to do a review, it is recommended that you check whether the buyer’s account is safe. This can greatly reduce the risk of being caught during the review.

2. Sellers who are recommended to conduct reviews can directly use Kuaixianxing to check some of your previously arrested accounts, buyer accounts that you have reviewed, and accounts that have given bad reviews to see what proportion of them are problematic accounts. You may be able to analyze the reasons for being caught, and even infer how many orders or what proportion of the accounts will be caught after being reviewed.

Sellers who want to use Kuaixianxing to check whether the buyer is safe for free can scan the QR code below or log in to the website www.kuaixianxing.com directly to experience Kuaixianxing for free and receive a 3 -month membership.

Finally, I just want to say that whether there are risks in the evaluation or not, the most important thing is the safety of the buyer’s account. I suggest that everyone must pay great attention to it!!!