If Amazon sellers don’t want to be in a state of internal competition, how can they make money like “Yi Shuang” and “Yi Wei Ya” without doing anything?

“As long as you’re not dead in the circle, you’ll roll to death.” As a word that has recently become popular on the Internet, involution has become closely related to our lives and is inseparable from them. So where does involution come from?

The term "involution" comes from the book Agricultural Involution by American anthropologist Geertz. According to Geertz's definition, "involution" refers to the phenomenon that a social or cultural model stagnates or cannot be transformed into another advanced model after reaching a certain form at a certain stage of development.

In one sentence, it is the internal competition in all walks of life . In simple terms, the teacher says whoever can recite the text will be the Chinese class representative. You are smug and just about to raise your hand, but your deskmate stands up and tells the teacher that he has memorized the text that he didn't learn next semester, and gives you a provocative smile.

Seeing this, I guess you have already experienced the "God is blind and fate is unfair" that you have encountered in your life . Not only you, but all walks of life are full of internal competition, and tax evasion is also rolling up the mountain. The amount of money that was originally a pleasure was enough for us ordinary people to say "poverty limits imagination", until the astronomical figure that was recently exposed by Wei Ya, it was even more shocking that "even the happy beans in Landlord can't get so many".

(It will take me several lifetimes to earn the 1.3 billion yuan that Wei Ya was fined.)

So, if we look beyond the phenomenon to the essence, what is the underlying logic behind this? E-commerce earns more than celebrities. If we ordinary people want to make a living, can we rely on e-commerce to get rich? The answer is yes. But the method is far more important than hard work.

Based on the current market development overview, the future trend of China's e-commerce market will definitely be the fine division of the market, vertical fields, and content traffic.

For example, you will see Lei Jun sharing his personal life, technology, and experience on Douyin, and then he will start live streaming to monetize after he has traffic. In the future, many brands will have their own MCN agencies, using the mindset of pampering fans to drive operations, and traditional Taoke live streaming will come to an end.

Nowadays, grassroots influencers are emerging in large numbers on major social and e-commerce platforms. The fundamental reason is that more and more people know that the influencer fan economy can bring capital dividends . This also means that China's e-commerce is gradually moving from involution to saturation. Of course, you won't make money if you join rashly at this time .

As the growth rate of domestic traffic and demographic dividend gradually slows down, many domestic brands, faced with fierce domestic market competition, have begun to deploy cross-border e-commerce. Overseas integrated platforms, independent sites, and DTC brands have become the main theme of going overseas.

No matter what model is adopted, the new model will definitely lead to higher transaction efficiency and lower transaction costs.

With the development of the Belt and Road Initiative, my country's e-commerce has been integrated with the world, and with the help of the openness of the Internet, it has promoted the country's external development. Through e-commerce, large, medium and small enterprises have gradually opened up the international market and achieved rapid development of cross-border e-commerce.

Several domestic Internet giants have also sensed this trend and have begun to develop cross-border e-commerce, from JD.com’s alliance with Walmart and Shopify to Alibaba’s launch of the new cross-border platform allyLikes, and then ByteDance’s launch of the independent e-commerce app Fanno in the overseas market.

The successive entry of major manufacturers seems to have caused an impact on the three-way division of the global e-commerce market, but in fact it reflects the popular trend of e-commerce platforms. The domestic market is certainly important, but the international market is where there are more opportunities.

This year can be described as a year of full blossoming of the cross-border e-commerce industry. Against the backdrop of the saturated domestic e-commerce environment, more brands have started their overseas journey . Cross-border e-commerce has gradually become synonymous with dividends and opportunities.

At the same time, in recent years, China's supply chain and manufacturing strength have gradually increased, the trade ecological environment has been increasingly improved, and continuous policy innovation has allowed more Chinese brands to enter the world stage. Driven by the new development pattern policy, cross-border e-commerce has become an important force for the steady growth of foreign trade, and brand "going global" has also become a new path explored by more and more Chinese brands.

However, it is easy to say that a brand is going global, but for a novice entrepreneur who wants to make money, it is as difficult as moving mountains. It requires more professional knowledge and a certain amount of capital cost. So is there a convenient, simple and safe "going global" model to help brands?

As mentioned earlier, "the new model must be one with higher and higher transaction efficiency and lower and lower transaction costs." The answer is obvious. Since its appearance, Zi Niao Browser has continuously innovated and upgraded its products and services with convenient, fast, safe and simple operation methods, and has gradually become the cradle of enlightenment for 1.5 million cross-border e-commerce entrepreneurs, and the backbone of Chinese brands going overseas.

It is reported that Zi Niao will hold the Zi Niao New Ecology Global Brand Conference with the theme of "Sea and World" at the Shenzhen Bay Spring Cocoon Sports Center in Shenzhen on February 25, 2022. This will be the first top industry conference on brand going overseas in 2022.

This conference focuses on brand overseas expansion, is committed to enhancing the public's awareness of the development trend of brand overseas expansion, deepening the market direction of brand overseas expansion, and empowering people who are interested in brand overseas expansion, entrepreneurship, the Internet, technology, etc. It is an annual event in early 2022 where the industry focuses on trends and debates the future.

At that time, Zi Niao will focus on the solution to the involutionary market under the background of the epidemic, share the brand rise experience of the industry's top big names, and explore the new trend of Chinese brands going global. It will analyze the pattern and trend of the new global brand ecology, listen to the most authentic voice of capital on brand selection, and let more entrepreneurs master the most cutting-edge strategic vision and practical experience of brand going global.

2022 China Resources Shenzhen Bay Sports Center "Spring Cocoon" Stadium

We break out of the cocoon together

Zi Niao's new ecosystem allows you to "finally see the world and finally become the world"

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