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The closer Prime Day gets, the bigger the moves Amazon makes. ——Complaints from Amazon sellers After a large number of links were mistakenly identified as seed products not long ago, Amazon recently launched another wave of sensitive word checks. It is learned that on July 2, a piece of news about "multiple regular words of Amazon were scanned" swept the cross-border circle. Industry insiders revealed that Amazon is checking sensitive words. If the listing copy contains words such as Free, Gift, Warranty, etc., it will be judged as a violation . The relevant sellers need to deal with it as soon as possible, otherwise they will be deleted. ▲ The picture comes from the seller’s disclosure It is understood that many sellers on the US site have had their bullet points and titles contain words such as "Gift" and "Warranty", which has resulted in the backend performance showing "Violation of product details page rules (inaccurate information on the product details page)" . Some sellers have even had their bullet points deleted for this reason. ▲ The picture comes from the seller’s disclosure In addition, some sellers also received a reminder in the background that "Listing is at risk of being prohibited from displaying search results" because the title contained "Gift for". ▲ The picture comes from Zhiwubuyan It is also worth mentioning that according to industry sources, this time Amazon's sensitive word check affects all categories , and in addition to the US site , the account manager of the European site also issued a related notice, indicating that listings containing words such as Free, Gift, Warranty, etc. may be at risk of being removed from the shelves. ▲ The picture comes from the seller’s disclosure It is reported that the words Free, Gift, Warranty, etc. mentioned in the notice are common words often used by sellers on Amazon to describe products. Therefore, when the news came out, many sellers felt very depressed: “Amazon is toxic. It won’t allow this or that.” “I just made a gift product, and now I’m told that I can’t write “gift”, and the traffic of holiday products will be reduced by half…” After investigation, except for "gift" which has been registered as a trademark with the US Trademark Office, words such as Free and Warranty have not yet been successfully registered as word trademarks. Therefore, most industry insiders believe that this turmoil may be the result of Amazon's AI machine scanning for sensitive words. ▲ The picture comes from the United States Trademark Office It has been observed that Amazon seems to have entered a period of high incidence of machine scanning of regular sensitive words in recent times. According to incomplete statistics, in addition to Free, Gift, Warranty, regular words such as Contact, Guarantee, Unconditional, etc. also have the risk of affecting performance. For this reason, after the news broke yesterday, many sellers checked their listings overnight and deleted or replaced relevant common words to avoid the risk of Amazon's automatic scanning of sensitive words. Most sellers said that after deleting relevant common words, the performance would disappear quickly, and this incident did not have a significant impact on the links. At the same time, some sellers speculated that this incident may be similar to the previous incident of misjudgment of seed products. It is a system bug of Amazon and may be automatically restored in the future. After all, this type of common words covers a wide range. However, as of press time, Amazon has not yet responded to this. It is worth noting that this is not the only incident that Amazon's machine scanning for sensitive words has caused. It is learned that recently, according to industry news, following the misjudgment of seed products, a large number of listings have been mistakenly identified as children's products by Amazon. Relevant sellers are required to provide compliance documents, otherwise there will be a risk of having their listings removed. ▲ The picture comes from the seller’s disclosure According to feedback from sellers, the categories that were mistakenly identified as children's products this time include accessories, jewelry, home furnishings, etc. All products are adult products, but were inexplicably identified as children's products by Amazon and required submission of certification information. However, after investigation, some sellers found that the incident was most likely caused by the misjudgment of related products due to triggering sensitive words , including: child, kids, children, any age, boys, girls, etc. ▲ The picture comes from the seller’s disclosure One of the sellers who opened a case received a reply from Amazon customer service: To ensure that the relevant ASIN is not marked as a children's product, the seller needs to delete all keywords mentioning "kid or children". At present, some sellers have restored ASIN through appeals. The following are the relevant methods provided by the sellers: 1. Delete sensitive words that trigger review: child, kids, children, any age, boys, girls, etc. (girlfriend and boyfriend may also be identified as sensitive words as rumored online). 2. Add a description on the product details page: This product is not suitable for children 12 years old and under. 3. Open an English case complaint: state that the relevant product is not a children's product, and provide information such as the product sales target, product ASIN code, product supplier information, and comparison charts between the product and children's products. It is worth mentioning that as Prime Day approaches, Amazon scans numbers frequently and quite a few listings have been misjudged recently. In addition to the common words and sensitive words related to children's categories mentioned above, there are also many sellers whose products are mistakenly identified as other restricted products due to sensitive words, such as pesticides and pesticide equipment, adult products , etc. These misjudgments can also be appealed by referring to the above methods. ▲ Sensitive words related to pesticide products provided by sellers Finally, I would like to remind you again: As Member Day approaches, Amazon's audits are becoming more frequent and stricter. You need to be vigilant, always pay attention to background changes, do a good job of various inspections, and delete sensitive words in a timely manner to avoid affecting peak season sales.
Have you encountered similar problems recently? Welcome to discuss in the comment area~
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