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Amazon is one of the largest e-commerce platforms in the world. According to data from Statista, Amazon had 2.4 billion visits (on PC and mobile) in April 2019, making it the most visited platform in the United States.
Whether you are a big seller on Amazon or a small or medium-sized seller, you all hope to increase the traffic of your listings. In addition to the huge traffic of the Amazon platform itself, sellers also need to rely on external traffic. After all, there are so many sellers on the platform and the competition for traffic is very fierce. According to statistics from SimilarWeb, in the past six months, 7.35% of Amazon's traffic was referral traffic, 6.01% of traffic came from social media sites, and 3.56% of traffic was driven by email. This proves that external traffic plays a key role in promoting Amazon sales. Let’s take a closer look at how to direct external traffic to Amazon.
Advantages of External Traffic
1. Attracting external traffic is one of the best ways to keep your product competitive . Currently, to obtain natural traffic, sellers need to continuously optimize their listings or use Amazon advertising, but there are many sellers who do this, and it is difficult to stand out from the crowd. Therefore, using external channels such as social media, blogs, videos, etc. is one of the most effective ways to reach potential customers.
By attracting external traffic, you will have an advantage over your competitors and even improve your product rankings, greatly increasing your competitiveness.
2. Increase product and brand awareness . The best way for sellers to carve out a niche on Amazon is to build strong brand awareness. The Amazon platform itself does not provide many opportunities for sellers to build brand awareness, and the listing policy is relatively strict. With the help of external channels, sellers can be extremely creative, build brand characteristics, and differentiate from other products.
3. Increase traffic and sales . If your Amazon product ranking is not high, then attracting traffic from outside can increase your sales and product ranking. Even if the product is already ranked first, do not give up external traffic, the more traffic the better.
4. Diversify customer groups . Customers on Amazon are actually users of the platform, not sellers. Therefore, in order to build brand stickiness, it is necessary to use external platforms to create a sustainable business model.
Several ways to attract external traffic Effective defenses against directing external traffic typically include the following:
The affiliate marketing program is a common external traffic method used by Amazon sellers. The program feeds a large number of bloggers, Internet celebrities, etc., who post product links on their own channels to attract consumers to place orders, and they can extract commissions from them.
Sellers can contact well-known bloggers or influencers in your product category and develop a product promotion plan with them. These bloggers and influencers have already gathered fans, so they can bring good conversion rates. In addition, after registering for affiliate marketing, sellers can promote Amazon products on their own websites or post promotional links on social media platforms such as Facebook and Pinterest.
Be careful not to violate Amazon’s affiliate marketing policy, which does not allow sellers to promote to friends or family, for example. Recommended previous articles: Tips for Finding Amazon Affiliate Marketing Websites – with Contact Template
Instagram is very popular and is one of the best platforms to attract customers. Sellers can use Instagram dynamic and story ads to promote products. If you already have an FBA account, you can create promotional coupons for social media in Advertising > Promotions.
3. Create a product video About one-third of Internet users’ time is spent watching videos, and if used properly, videos can influence people. If the seller has registered a brand on Amazon and joined Amazon’s brand registry, then you can use the video function of EBC.
If sellers cannot use EBC, they can create high-quality promotional videos themselves and publish them to YouTube or other websites to give users a deeper understanding of your products and help them make purchasing decisions. Recommended previous articles: Don’t know how to shoot a product video? Learn these tips to increase your conversion rate
4. Promote on the Deal website Deal websites are one of the ways Amazon sellers promote their products. Sellers provide coupons and buyers leave reviews. Sellers can do a good job of research, find good customers in the market to represent your deal website, and then register to provide coupons. Although sellers need to spend a certain amount of money, the returns are also good. If you don’t know what method to choose to promote your product, then Deal website should be your first choice. Recommended previous articles: Don’t know how to get Amazon reviews? Here is the most comprehensive list of off-site promotion websites
5. Use Facebook and Google Ads Use Facebook and Google ads to increase product sales. Note that the main purpose of using ads is conversion rate rather than traffic. If sales are high, your product ranking will naturally go up.
Blogging is one of the mainstream ways to attract external traffic. Find bloggers who are related to your products and then cooperate with them to promote your products.
If sellers want to build a strong brand and increase traffic, they must be good at using various channels. External traffic can help you build good relationships with customers. Diversifying channels can maximize the development of customer groups, rather than relying solely on Amazon platform traffic and putting all your eggs in one basket. Statement: When reprinting this article, the title and original text must not be modified, and the source and original link must be retained. | 
