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▶ Video account attention cross-border navigation Over the past two years, the pandemic-driven over-expansion plan has put Amazon in a predicament of overcapacity and cost overruns. To effectively control costs, Amazon has launched a cost-cutting and efficiency-enhancing "slimming" campaign, including subletting warehouses, suspending chain store plans, and laying off tens of thousands of employees. Judging from Amazon’s second-quarter earnings report, the action has been somewhat effective, with Amazon’s revenue reaching US$121.234 billion, higher than market expectations. Recently, Amazon's "slimming" campaign is still in progress. Amazon further reduces delivery capacity It is learned that according to foreign media reports recently, Amazon plans to close two distribution facilities in Maryland on October 25 . The two distribution facilities employ more than 300 people in total: 190 at the Kelso Avenue facility and 163 at the Hanover Charwood Road facility. ▲ The picture comes from foreign media Amazon said that the closure of the two delivery stations in Maryland is to upgrade the delivery facilities to provide better delivery services to sellers. In addition, the employees in these facilities will be offered the opportunity to transfer to several different delivery stations nearby, and will not be laid off. Amazon has reportedly abandoned dozens of existing and planned facilities across the United States in an effort to scale down its massive delivery business. It is learned that as of now, Amazon has closed or canceled plans to open 42 facilities and postponed the opening of another 21 locations, with a total area of nearly 53 million square feet . In the second quarter, Amazon also laid off nearly 100,000 employees , the largest quarter-on-quarter contraction in its history. However, Amazon is not the only one suffering from the fading of the epidemic dividend and slowing growth. Since the beginning of this year, many cross-border sellers have adjusted their business and made strategic transformations due to the stagnation of performance growth. After a Shenzhen seller recently issued a notice of suspension of work to some employees, a Guangzhou seller has also recently made comprehensive adjustments to employees' salary performance and odd-day off work system. Big sellers adjust work system It is learned that recently, a seller broke the news: a well-known Guangzhou seller issued a notice letter on the implementation of a single-day-off work system . The notice stated that based on the company's strategic transformation, in order to better focus on products and improve work efficiency, the company has decided, after research, to cancel the two-day weekend work system and implement a single-day weekend work system starting from September 13. ▲ The picture comes from the seller communication group And on the same day when the single-day-off system was announced, the big seller also issued a notice about shortening the National Day holiday from 7 days to 4 days . ▲ The picture comes from the seller communication group It is learned that the big-selling two-day weekend system was originally implemented on December 6, 2021 , which is only 9 months ago. Therefore, the notice caused a lot of controversy as soon as it was released, and many employees complained about the company's series of adjustments. According to internal sources, the series of measures taken by the big seller are aimed at reducing costs and increasing efficiency, using roundabout policies to allow employees to "back off when they see difficulties." ▲ The picture comes from an internal source As early as mid-August, the retailer issued an announcement stating that it would postpone the payment of performance bonuses and suspend the payment of welfare benefits (including meal allowances, attendance bonuses, etc.) to some employees. ▲ The picture comes from the seller communication group At the end of August, news of suspected internal layoffs at the big selling company spread in the cross-border circle. ▲ The picture comes from the seller communication group On September 2, the online store updated its first group review operation guideline and implemented the 361 system . The guideline stipulates that only 30% of a department can be rated as outstanding, excellent, and good, only 60% can be rated as meeting expectations or not meeting expectations, and the remaining 10% must be rated as good. It is worth noting that once this rating rule is implemented, 10% of employees in each department will have their performance deducted. ▲ The picture comes from the seller communication group Some sellers even revealed that the selection ratio only stipulates the proportion of B-grade and above, but there is no upper limit for the number below that. The purpose is to force employees to resign on their own. ▲ The picture comes from the seller communication group It was learned that the exposed seller took advantage of the cross-border business to expand overseas and was once a leading distribution seller in the industry. However, as China's cross-border e-commerce enters a new stage of "brand going global", the era of making money by simply distributing goods is gone forever. The success of the distribution model has become a double-edged sword that restricts the transformation of big-name sellers into high-quality products. As platform policies are gradually tightened and operating costs are rising, cross-border e-commerce has gradually faded from its frenzy and returned to the right track . Refined and branded operations have become the "main theme" of the long-term development of cross-border e-commerce sellers. No matter how great the success of distribution sales was in the past, under the influence of the tide of the times, it can only step down from the ivory tower of distribution and grope forward on the road of deepening brand operations. Since 2022, the cross-border circle has been in constant turmoil, which has indeed made many sellers worried. But as Mr. Sun Yat-sen said: I will go forward with determination; the more setbacks I encounter, the more motivated I will be . I believe that all sellers, with a more resilient heart after experiencing thousands of hardships, will be able to withstand the hardships in the process of going overseas and realize their lofty ambitions. What do you think about this? Welcome to discuss in the comment area~ |
