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Due to the impact of the epidemic, consumption trends on the Amazon platform have changed greatly. After the outbreak, many countries implemented stay-at-home orders, and Amazon restricted the products entering its warehouses (recently lifted). As a result, many products experienced insufficient inventory and logistics delays. Because of the epidemic, people's daily lives have changed, and consumption behaviors have naturally changed. Some categories have grown rapidly. Here are the five categories with the largest sales growth on Amazon's three sites from February to March: Video Games, Yard & Lawn & Garden, Arts & Crafts & Sewing, Musical Instruments, and Toys & Games are the five categories with the largest growth in the US site. Video Games, Yard & Lawn & Garden, Toys & Games, Grocery, and Sports & Outdoors are the five categories with the largest sales growth in Germany. Sports & Outdoors, DIY & Tools, Musical Instruments, Office Supplies, and Beauty Products are the five categories with the largest sales growth at the Italian station. Impact of the epidemic on various categories (as of March 23) Health & Household — -18% in the United States, -8% in Germany, and -28% in Italy. As of the end of March, Italian consumers' purchases of this category have remained unchanged and may return to a stable level. In the US market, this category has been growing steadily in February, reaching a peak in the second week of March, and then declining slightly. The consumption trend in the German market is similar to that of the United States. Grocery & Gourmet Food — +5% for the US site, +30% for the German site. In late February and the second week of March, the category grew fastest on the US and German sites. Due to the limited food selection on the Italian site, there was no trend of increasing demand. Italians generally prefer to buy food from grocery stores and not online. Patio, Lawn & Garden - +133% in the US, 319% in Germany, and -4% in Italy. There was no significant growth in this category on the Italian site, which may be related to demand. However, the US and German sites saw a significant increase in demand. Video Games : +531% in the US and +499% in Germany. Since video games are not popular in Italy, this category has not seen significant growth. However, in Germany and the United States, sales have skyrocketed as most people have been staying at home and games have become a way to pass the time. Sports & Outdoors – Germany +38%, Italy +108%. The growth of this category on the Italian site is quite obvious, especially in the second week of March, when the growth reached 299%. It is expected that this category will maintain its growth momentum on the German and American sites. DIY & Tools — Italy +46%. The more time people spend at home, the more time they'll spend renovating their homes and improving their quality. Beauty products (Beauty) —— Italy station +12%. Office Products ——Italy +21%. Toys & Games : +49% in the US and +69% in Germany. Arts; Crafts & Sewing — US site +58%. Musical Instruments : +11% in the United States and +31% in Italy. U.S. Station Consumption Trends Americans' love for video games has led to a significant increase in sales of Nintendo Switch, which has increased by 2,979% since the beginning of the year! Outdoor Storage, Patio Furniture & Accessories, and Gardening & Lawn Care saw growth rates between 198% and 438%, as U.S. consumers worked to improve their garden environments during the pandemic. Because everyone is staying at home due to the epidemic and cannot engage in outdoor activities, many people choose to buy DIY products to entertain themselves. The sales of musical instruments are also increasing. The purchase volume of other indoor entertainment activities, such as puzzles, has increased by 187%. German Station Consumption Trends German consumers also have a soft spot for Nintendo Switch, with sales increasing by 844%. PS4 also performed well, increasing by 687%. The next wave of growth in gaming and entertainment spending is expected to occur before Christmas. Like American consumers, Germans are also entertaining themselves by making handicrafts, and sales are growing significantly in both categories: Gardening Home & Accessories grew 495%, and Flowers & Plants grew 754%. In the German market, sports and outdoor products still maintain a strong growth trend. For example, skateboarding sales increased by 400%, and skateboards and roller skating increased by 951%. This may also be due to the sales growth caused by the German government's recommendation not to take public transportation. In addition, sales of table tennis balls increased by 725%. It takes up little space and can be played indoors or in the yard. Consumption trends in Italy Growth trends for Paintings And Treatments For Walls, DIY Materials, Building Products, and Power & Hand Tools indicate that home improvement is one of the strongest consumer trends in Italy this year. Beauty care products are very popular in Italy, with sales of nail care products increasing by 148% and Bath & Body products increasing by 59%. The above are some categories whose sales have increased significantly during the epidemic. I hope they can provide some inspiration for sellers and help them seize the opportunity to increase their sales.
Compiled by ✎ Mary/ Statement: When reprinting this article, the title and original text must not be modified, and the source and original link must be retained. |
