Traffic dropped to half! Seller: Give me a Mojito to calm down

Traffic dropped to half! Seller: Give me a Mojito to calm down


Jay Chou recently released a new song, and this time, he did not disappoint his fans. "Please give my loved one a Mojito." As soon as the new song came out, this man's circle of friends was flooded with messages again . He is a real traffic star.

 
If you want to know how cross-border sellers feel after listening to this song, it is ↓↓↓
Jay Chou’s songs have a very high traffic exposure. I wish my products could have half of his exposure and conversion rate.
I saw new product lines in Jay Chou’s songs.
Jay Chou: ???
 
             
 
For cross-border sellers, the relaxed and lazy state in the song is out of reach. They have to struggle on cross-border platforms countless times, work overtime until late at night countless times, and experience the critical blows of emergencies countless times...it seems that these are the daily lives of sellers.
 

After experiencing the double blow of the outbreak of the epidemic at home and abroad, slacking off, doing soy sauce and taking a break have become the three essential tasks for cross-border people at work.

               


Life is really hard, can you give cross-border sellers a little sweetness? The editor will respond to your request and order a cup of summer special Mojito for cross-border sellers.

Please give my seller a Mojito

I like to read his eyes when he makes a single

Why should my brother-in-law care about the seller's tricks?

Today I am the best seller, tomorrow I will be the best seller


However, placing an order is not that easy. Sellers often work very hard but feel very painful when they see the order.
 

Recently, many sellers on the US site have reported that traffic on the US site has continued to decline over the past two weeks, in sharp contrast to the previous two months, with traffic falling by nearly half.

         

▲ Picture source: Knowing everything


Many sellers saw the post and left comments: It turns out that I’m not the only one experiencing a decline in traffic. Orders on the US site have really plummeted recently!
 

"With the same bid as the previous two months, the traffic is much less and the conversion rate is also very poor."


"It turns out this is a common phenomenon. Amazon is really awesome. They control everyone's order volume very well!"


"When it's bad, it's almost half the price. We can only prepare and wait for the peak season to come."


“Not only has traffic dropped, but returns have increased!”


Faced with the continued decline in traffic on the US site, the seller lamented that the orders were like a roller coaster ride!
 
In the first two months, the US government issued unemployment benefits to the public, and the shopping enthusiasm of the American people soared, making many sellers feel the joy of explosive orders. However, the good times did not last long. In June, the orders from the US site were like snow in June, very few!
 
Coincidentally, sellers on the European site also reported that traffic was declining and they received a wave of negative reviews.
 
In order to improve conversion rates, many sellers have increased their advertising budgets and lowered prices, but the order volume is still not optimistic and the conversion rate has been falling. Nowadays, the cost of acquiring traffic is getting higher and higher. Is the off-season for cross-border e-commerce in 2020 coming?
 
In this regard, some sellers analyzed the reasons.
 
01
The market environment affects consumers' shopping enthusiasm

Compared with the scene of Trump handing out money and Americans going crazy shopping some time ago, the order volume of sellers this month is terrible. Although there were frequent logistics problems in the first two months, it can be clearly felt that the traffic and conversion were very good, and the products were sold out in large areas. Now the overall order volume has been declining.
 
Some time ago, European and American countries were locked down, and more people had to choose to shop online, which, coupled with consumption stimulation, brought a surge in traffic. Now that Europe and the United States have lifted the lockdown, people are choosing other ways to shop, which may also have led to a decrease in traffic.
 
The epidemic situation in the United States has not yet been alleviated, and the subsequent riots have made the situation even worse. Now the focus of the American people has shifted to the US presidential election and demonstrations, so consumers' shopping enthusiasm has also decreased.
 
Due to the riots, a large number of physical stores were looted, which may also be one of the reasons for the increase in sellers' return rates.
 
Various factors have exacerbated the instability of the social situation in the United States. The adverse international market environment has caused bottlenecks for cross-border e-commerce sellers, but these problems cannot be solved in the short term, so sellers should prepare for the peak season in advance. I believe that after this period of time, when the market environment improves, online shopping will pick up.
 
02
Changes in variant ranking mechanism lead to a decline in traffic

At the end of May, Amazon announced a policy change for category and variation ranking rules.

              


A seller reported that his competitor’s listing had two variants. Previously, one was slightly lower than the seller’s, and the other was quite different. However, after the variation rule was updated, the listing suddenly made great strides forward. As a result, the competitor’s sales are getting better and better, and the seller’s sales are being widened.
 
Previously, different products with the same variant had different rankings, but now the ranking should be determined by total sales, and the gap between the rich and the poor is getting bigger and bigger. After the weights of multiple variants are merged, the rankings of some sellers' listings have risen rapidly, and the listings of sellers without variants have been left behind.
 
It can be seen that changes in variant rules may also be one of the reasons for the decline in seller traffic.
 
03
Competing platforms divert traffic from Amazon

In the early stages of the outbreak, Amazon banned non-essential items from entering its warehouses and prioritized orders for necessities. Amazon’s focus on necessities led to long-term delivery of other items, and this policy also invisibly created opportunities for its competitors.
 
For example , Walmart, Home Depot, Target, and Wayfair all saw good growth during this period, doubling their traffic in just a few months. They each increased sales for different reasons, with an influx of new sellers and strengthened market share.
 

According to data from traffic analysis platform SimilarWeb, traffic for other US e-commerce companies including Walmart, Home Depot, Target, and Wayfarer increased by 50-100%.

             



In May, Amazon received 2.5 billion visits, an increase of 500 million from 2 billion visits in February. The 10 e-commerce websites ranked behind it received a total of 2.9 billion visits in May, an increase of 1 billion from February, which is twice the growth rate of Amazon.

              


As a result, more and more sellers and buyers are flocking to other shopping platforms, perhaps taking away Amazon's traffic, resulting in a decline in sellers' orders and difficulty in conversion.
 
Amazon seller: Please be kind and place a few orders for my children!
 
             
 
All in all, the situation for sellers on Amazon is still difficult, but this situation will not last forever, and sellers still need to prepare for the upcoming peak season.
 

What do you think about the recent decline in Amazon traffic? Feel free to share in the comments section~
 
Text✎ Yi Xin/
Statement: When reprinting this article, the title and original text must not be modified, and the source and original link must be retained.

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