Amazon has once again been at the center of public opinion in recent days.
What's the matter? It’s not because of the AI cameras staring at the drivers, forcing them to not even have time to go to the toilet, but because of a group of magical “water armies” that suddenly appeared. Look at this young lady, with thick eyebrows, big eyes and delicate makeup. She claimed to be an Amazon employee and loved her company very much. She was brave enough to fight back against negative public opinion: You guys probably have frequent and urgent urination and can’t urinate completely! But just as netizens flocked to watch, the devil's detail appeared - there was something wrong with this photo. Look at this hair, it doesn't look natural. Look at the other side. It's weird, really weird. Netizens were terrified: Could this be the legendary deepfake? ? ? No way, these days, even the navy uses AI high technology???
Deepfake Amazon employees
This isn't the only similar account to suddenly appear on Twitter. For example, an Amazon employee named Darla also registered a Twitter account in March. According to her profile, she is a "die-hard movie fan" and a "mother of two children." The style of her tweets is similar to that of Lulu above: We at Amazon are not anti-union! Unions are a valuable tool for people who work at bad companies, but they are useless for companies like Amazon that offer good wages and good benefits. As for her photos, foreign media Gizmodo conducted an experiment. Gizmodo used the face generation website Generated Photos, selected labels such as "white adult female", "brown hair", and "brown eyes", and generated the face photo on the right side of the picture below. Anyway, I think it is one person... After seeing all these evidences, netizens were shocked: Amazon, your operation is too coquettish! Some netizens were shocked: Isn’t this illegal? Some netizens sarcastically said: Eventually, all of Amazon’s warehouse workers will be replaced by GAN-generated images. The toilet problem is completely solved. It’s perfect. However, some netizens believe that this may be a "reverse black" move aimed at stirring up people's dissatisfaction with Amazon. Amazon also denied to the media that these accounts had anything to do with it: these accounts were all fake. However, Amazon did have a "water army plan" before. The program was launched in 2018 as a way to reassure the public that Amazon was not mistreating its warehouse workers. Specifically, Amazon set up a computer room in the warehouse and established Twitter accounts for some employees, calling them "Amazon FC Ambassadors." The main content of these accounts is nothing but expressing Amazon employees' love for their work. The ambassadors are said to receive additional paid time off and $50 gift cards. However, the plan was not successful - many fake accounts appeared on Twitter, and Amazon soon scaled back the plan. Having said that, the latest wave of suspicious accounts has now been banned by Twitter.
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