Fine! Seller faces $12.8 million fine for fake reviews!

Recently, according to the latest data from monitoring service company Fakespot, during the new coronavirus epidemic, about 42% of product reviews on Amazon’s website were fake reviews .

Speaking of fake reviews, an Amazon seller recently faced a fine of up to $12.8 million for allegedly creating fake reviews for diet pills . The seller paid a third-party website to write and post fake reviews on Amazon, raising the product rating to 4.3 or 5 stars, and requiring that his products maintain an average of 5 stars.

In response, the FTC decided to impose a $12.8 million fine on the Amazon seller, but the fine would be suspended if the seller was willing to pay a $50,000 fine and fulfill other tax obligations.

Regarding the problem of rampant fake reviews, Amazon also pointed out that the platform is aware of "bad actors" trying to abuse the system and is investing significant resources to protect the integrity of reviews.

Here, the editor also wants to warn all seller friends: operate your account carefully, especially when the peak season comes and Amazon platform is strictly supervising the account. Sellers must abide by the platform rules, otherwise the loss will outweigh the gain.

(Source: Cross-border Live)

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