With the update of Amazon's A10 algorithm, there has been quite a stir in the seller circle.

Some sellers were pleasantly surprised to find that their rankings were steadily rising, but many sellers painfully witnessed the products they had worked hard to optimize quietly fall off the homepage and their rankings plummet.

What impact does this "storm of change" of the new algorithm bring? How can we stay competitive in the A10 era?

Today, we will reveal the logic behind the A10 algorithm and teach you step by step how to win this ranking defense battle!

A10 algorithm new trend, Amazon gives sellers a "new test"

① A9 vs A10: The old tricks no longer work

In the A9 algorithm era, Amazon basically used "fast sales and large sales" as the main ranking criteria. Whoever has a large sales volume and high traffic will be ranked higher. Under A10, Amazon has significantly increased its attention to factors such as product relevance, customer experience, and external traffic. In other words, the routine of "rushing orders in a short time and spending a lot of money on PPC" that could get you to the top in the rankings in the past may no longer work.

② External traffic has become a hot commodity

A10 places special emphasis on the introduction of external traffic, such as traffic brought in by third-party platforms such as social media, Google, and independent websites. This means that Amazon hopes that sellers will no longer "hide" in the platform, but "pull people" in from the market. This will not only increase the user base of Amazon, but also screen out those sellers who are truly capable of creating long-term value. Data shows that sellers who bring in a lot of external traffic will increase their rankings by about 20% on average, while sellers who rely solely on internal traffic may face the risk of falling in rankings.

③ Customer stay time and retention rate are magnified

When A10 examines the customer engagement of a product, it no longer just looks at the purchase volume, but focuses on the length of time users stay on the page and whether there is repeat purchase behavior. Products that quickly jump out after customers click are difficult to rank up, while products that stay for a long time and have high customer satisfaction will be displayed first. This actually encourages sellers to improve product quality and provide a better customer experience.

External traffic introduction: Bringing more traffic to Amazon product pages through blogs, influencers, social media advertising, etc. has become a key assessment item of A10. Now, sellers with "external traffic ability" are obviously more favored.

Customer return rate and satisfaction: The higher the repurchase rate and customer loyalty, the more advantageous the ranking. The A10 algorithm hopes that sellers will pay attention to customer relationships, improve loyalty, and cultivate sustainable repeat customers.

Dwell time and page experience: The longer the dwell time on the product page, the more attractive it is to users. This means that sellers need to optimize the page content, from pictures, titles, bullet points to videos and comments, to make them as eye-catching as possible.

Click and conversion rate: Click and conversion rate directly determine the natural ranking of the product. If the page is attractive but the conversion rate is low, it will also affect the overall performance, so the pictures and detail pages must be continuously optimized.

Organic traffic takes precedence over paid traffic: A10’s focus on organic traffic has increased significantly, and sellers who rely entirely on PPC may need to re-evaluate their strategies and shift appropriately to optimizing natural traffic.

A10 Operation Guide: Five-step Strategy to Optimize Organic Rankings

Improve page conversion effect: By optimizing the product main picture, description, and key points, provide clearer product information, try to extend the customer's stay time on the page, and reduce the bounce rate.

Value customer relationships and build a loyal customer base: Try to increase repurchase rates and customer stickiness through email marketing, VIP discounts, exclusive offers, etc.

Make good use of long-tail keywords: Short words with high traffic are good, but long-tail keywords are more accurate. Long-tail words that are highly relevant to customer search intent can bring more accurate natural traffic.

Monitor competitors from multiple dimensions: Always keep an eye on top competitors, observe their external traffic sources, page display formats, etc., and find out successful strategies that can be used as reference.

Final Words

Amazon's A10 algorithm is guiding the platform from "sales-based" to "customer experience-oriented". Sellers need to improve their natural rankings based on stable sales and multi-dimensional strategies such as off-site traffic, page display optimization, and building loyal customers.

In this ranking war in the A10 era, whoever can quickly adapt and master the skills will be more likely to stand out in the fierce competition in the future!