After several months of preparation, Amazon's low-price mall was finally unveiled on November 13, 2024.

It is worth noting that currently the entrance to this "crazy low price" is only open on mobile phones. If you want to find it directly on a computer, you have to search for it.

How to enter? It's very simple:

① Mobile: Open the Amazon app and type “Haul” in the search bar to get there directly.

② PC: Search for the mall link

https://www.amazon.com/so-low/store

To open it on a computer, you need to press F12 and then click Switch Simulation Device.

Zhaodanmao was shocked after reading it! Because the biggest hit could not be the temu guys, but the ones working on Amazon. However , according to the group members, it is still in internal testing. They have no orders on the link and the traffic is 0. It is expected to be officially launched after New Year's Day.

According to the recruitment manager, the first batch of sellers are in the internal testing stage, and large-scale recruitment will begin next year. Most sellers will have to wait until next year to register! Today, I will take you to understand the layout in advance!

Amazon's low-price shopping page exposed

1. Simpler design and clearer positioning

Unlike traditional Amazon product pages, the low-price mall page mainly focuses on displaying small commodities with extremely high cost-effectiveness. Categories include clothing, 3C accessories, etc. The page is very simple, allowing people to see all kinds of cheap popular items at a glance.

2. Lots of discounts, free shipping for orders over a certain amount

The slogan "Crazy low prices" is directly displayed on the homepage of the low-price mall, which is very attractive! There are currently many preferential policies, such as free shipping for 25 US dollars, 5% discount for 50 US dollars, 10% discount for 75 US dollars, etc. With the blessing of free shipping for purchases over a certain amount and a small return policy, the shopping experience is even better than Temu.

3. Comprehensive coverage of daily necessities

The mall covers 15 categories, including women's, men's, home, beauty, electronics, kitchen supplies, etc., which can basically meet the needs of daily life. In addition, there are seven recommendation sections, including new products, trends, and holiday exclusives, which are just in line with the needs of the current shopping season.

To be honest, as soon as this low-price mall came online, many sellers couldn't sit still and exclaimed: the price is even lower than Temu!

For example, a mobile phone case that generally costs $8.99 to $14.99 on the market can be purchased for only $1.99 in the low-price mall.

Especially the "crazy low prices" area on the homepage, the prices are almost unbelievable - a spoon for $0.99, a bracelet for $1.49, a mobile phone screen protector for $1.99, a skirt for $5.99... It makes people think of Temu's product list.

Not only that, the low-price mall also provides free shipping for $25 and delivery within 2 weeks, and supports free returns if the free shipping conditions are met.

In this way, Amazon's low-price mall undoubtedly provides consumers in the sinking market with a strong choice.

With the emergence of low-price malls, how should sellers respond?

A. The categories most affected: women's clothing, kitchen supplies, etc. The increase in low-priced goods means that competition in these categories will become increasingly fierce, and profit margins will continue to be compressed.

B. Product selection strategy: In view of the current increased price sensitivity, sellers may need to readjust their product selection direction, especially for small commodities below US$20, where competition may become fierce in the future; and the US$20-30 range may become a new hot spot.

C. How to balance costs and benefits? Although low-price malls have opened up new traffic channels, their profit margins are low. Sellers should do a good job of cost accounting before participating to measure whether they can really benefit.

At the same time, low price is not necessarily the only selling point. Differentiated products and excellent customer service may add more value to your products.