It’s really great! Amazon has released three new AI features!

It can help advertisers create advertising materials more efficiently and improve advertising effects.

This AI creative studio can be said to be the "new darling" of the advertising industry! Simply put, it is a powerful image and video generation center for sellers to use in their advertisements.

Sellers can obtain various forms of materials such as animations, creative elements and HTML5 animations on this platform.

Overall it is very practical:

① Free material use: In this function, there are many free materials for sellers to use, and there is no need to worry about copyright issues. It should be noted that these materials are watermarked and can only be used on the Amazon platform.

② Upload pictures independently: Sellers can upload pictures manually, and then use AI Creative Studio to help change the picture style, adjust the picture size, and even convert the pictures into dynamic pictures or videos.

③ AI generates pictures: This is also the core function. AI Creative Studio can automatically generate pictures based on the seller’s description. These pictures are not only high-definition, but can also be automatically cropped according to different sizes, which is fully adapted to your advertising needs, and visually there is no strong "AI technology style".

Now sellers can enter the Amazon advertising backend, click on brand advertising, select one of the advertising types, and then they can see the application entrance for this new feature at the bottom.

This feature is not currently available, and sellers can apply to join the waiting list.

This is another innovation of Amazon advertising. The audio generator can automatically generate a voice script based on the product information you submit, and can also add background music to directly output a complete 30-second audio ad. In addition, you can also choose the voice style and tone, and get a professional ad in a few minutes!

If you are not satisfied with the generated content, you can adjust the script, modify the tone, or even change the background music at any time to keep the advertising content "fresh" and optimize the delivery effect at any time.

This feature is particularly suitable for advertisers who need to quickly produce a large amount of audio content. It not only improves production efficiency but also ensures the quality and consistency of the content.

The audio generator is currently available in beta to advertisers in the U.S., but only for sellers running Amazon DSP ads.

In addition to the ad creation tool, Amazon also launched an AI-driven tool called Vision-Assisted Package Retrieval (VAPR) to make delivery drivers more efficient.

VAPR uses computer vision technology to automatically identify packages and prompts drivers with green lights which packages need to be delivered at the current station, greatly reducing the time drivers need to organize packages at each station. This innovation not only improves delivery efficiency, but also reduces the workload of drivers.

Amazon plans to deploy the VAPR system on 1,000 Rivian electric vans by early 2025, which will further modernize and automate its logistics network.

Through the application of these AI tools, Amazon not only provides strong support for brands in the advertising field, but also achieves significant efficiency improvements in logistics and distribution, demonstrating the multi-faceted value of AI technology in business operations.