Amazon Damai explains funnel advertising for you

New link opens advertisement---

AB automatic: 10/1 ran AB ABC ABCD....AB and ABC each ran 1 click, only 2 US dollars, 8 US dollars was given to other words. First find AB and ABC to place orders and make comments.

After the comments,

AB Broad: 20/2 opens AB, which is higher than Auto. When the two ads are opened together, Broad will be ahead of Auto and will block the traffic of Auto ads (How to ensure that Broad is ahead of Auto? Stop Auto before opening Broad, activate Broad to place a few orders, and when Broad and Auto are opened at the same time, Broad will be ranked first due to its high budget and high bid)

3*10%+3*30%+2*50%+90+100=400

Let the weight continue to increase

AB phrase: 30/3 Before opening the phrase, turn off the automatic and broad options, activate the phrase to place a few orders, and then turn on the broad and automatic options at the same time. The phrase will be ranked at the top due to its high budget and high bid)

5*50%+3*90*+2*100=720

Let the weight continue to increase

AB precision: 40/4. Before turning on precision, turn off automatic, broad and phrase. Activate precision to make a few orders. When broad, automatic and phrase are turned on at the same time, they will be ranked at the top due to high precision, high budget and high bidding.

5*90+5*100=950

Each time you open a lower-level ad, you must first stop the upper-level ad, activate the lower-level ad first, place a few orders on the lower-level ad, and then give the lower-level ad a high budget and high bid, so that it will definitely be ranked at the top.

Separate big words from small words, otherwise big words will keep burning budget and small words will not get exposure