It is learned that with the end of the US "Cyber5" promotion, Grips recently released the US e-commerce sales tracking for November, revealing the sales of major retailers and DTC brands in the US e-commerce market from the first week of November to the end of Cyber ​​​​Monday, including the retailers with the highest sales in each category.

Top 50 e-commerce websites in the United States from November 1 to 7

According to Grips data, Americans' e-commerce sales spending reached $10 billion in the first week of November 2023, and many retailers launched Black Friday promotions during this period. Ranked by revenue, among the 50 retailers with the highest e-commerce sales revenue this week, Amazon and Walmart maintained their first and second positions, while Target and Bestbuy dropped in the rankings, replaced by Apple and Wayfair.

Overall, there were fewer changes in the top 10 rankings compared to last year, but outside the top 10, there were more changes in retailer rankings. The biggest riser was BrilliantEarth.com, which rose 50 spots to No. 48, while HarborFreight.com and BJs.com also rose more than 30 spots each, while Crutchfield.com and Reverb.com rose 20 spots to enter the top 50.

Comparing the sales revenue of major retailers this week with that of November last year, data shows that this week, Grips estimates that Apple generated $315 million in revenue in the United States, accounting for 26% of its revenue in November last year. Gap and HarborFreight's sales were equivalent to 34% of last November. BJs, BrilliantEarth and Kroger.com also achieved more than 25% of their revenue in November last year in the first week.

Top 50 e-commerce websites in the United States from November 1 to 14

Between November 1 and 14, U.S. consumer e-commerce spending exceeded $20 billion, equivalent to about 39% of the entire November 2022, and some retailers performed far better than expected in their e-commerce business.

For example, HarborFreight's e-commerce sales during this period have reached 68% of its total revenue in November last year. Gap.com, BJs.com, Apple.com, BrilliantEarth.com and SamsClub.com's sales in the first two weeks of this month have also reached at least 55% of their sales in November last year.

Other sites, including NeimanMarcus.com, BHPhotoVideo.com, DicksSportingGoods.com, Shein.com and Costco.com, are not as optimistic about sales. So far, sales at these sites have reached only 33% of last November's sales.

Top e-commerce websites for each category on Thanksgiving

On Thanksgiving Day, U.S. retail e-commerce and DTC websites reached $153 million, which was relatively weak. Prior to this, in November, U.S. consumer e-commerce spending had reached $33 billion, but Thanksgiving e-commerce sales ranked 10th in the entire month of November, which was lower than expected.

Despite weak overall spending, some retailers showed strong growth on Thanksgiving. For example, BestBuy ranked third on Thanksgiving, and Macy's ranked in the top 5, its highest ranking this quarter. Madewell ranked in the top 5 in the apparel category, and MicroCenter ranked fourth in the electronics ranking.

Sales data show that in the electronics category, kitchen and other home appliances and gadget brands such as Thermoworks.com, KitchenAid.com and Dyson.com are growing fast. In the sports category, AR500Armor.com and BassPro.com, as well as ChampsSports and GlobalGolf.com, are growing fast.

Top e-commerce websites for each category on Black Friday

On Black Friday, U.S. retail e-commerce and DTC websites generated $2.46 billion in sales revenue, and as of Black Friday, U.S. e-commerce sales revenue for the entire month of November was slightly over $37 billion. The top five e-commerce websites on Black Friday accounted for a third of all e-commerce revenue, with Amazon alone accounting for 15%, and sales on each website were doubling every week.

By category, retailers with the fastest growing e-commerce sales are as follows:

Home Furnishings:

Coyuchi.com

TuftandNeedle.com

Brooklinen.com

SurlaTable.com

SoloStove.com

Clothing categories:

AlphaleteAthletics.com

Sorel.com

AloYoga.com

PacSun.com

Aeropostale.com

Beauty products:

CremedelaMer.com

Clinique.com

Lancome-USA.com

YSLBeautyUS.com

FentyBeauty.com

Electronics:

Thermoworks.com

ABT.com

Kitchenaid.com

PCRichard.com

iRobot.com

Sports category:

Bowflex.com

Champssports.com

Scheels.com

DicksSportingGoods.com

OneWheel.com

Other notable retailer developments on Black Friday include:

• Target.com returned to the top 5 on Black Friday after temporarily falling out of the top 5 on Thanksgiving.

• Shein.com, which had consistently ranked in the top 5 in the apparel category, fell to No. 6. Shein’s revenue grew only 40% week-over-week during Thanksgiving, while most other top retailers more than doubled their revenue.

• Despite a complete change of ownership over the past year, BedBathandBeyond.com tied with WestElm.com for the second highest grossing home shopping site on Black Friday.

Top e-commerce websites in each category on Net1

On Cyber ​​Monday, e-commerce sales revenue from U.S. retailers’ e-commerce websites and DTC brands reached $25.6 billion, $100 million higher than Black Friday sales.

Among them, clothing brands and department stores had better sales performance on Black Friday than on Cyber ​​Monday, as did electronics retailers Best Buy and NewEgg; home furnishings performed better on Cyber ​​Monday than on Black Friday; Walmart and Target had similar sales on Black Friday and Cyber ​​Monday.

Editor✎ Ashley/

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