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Since 2023, affected by the decline of the overall environment, the cross-border e-commerce market has declined, causing the performance of many cross-border sellers to decline. But at the same time, the cross-border export e-commerce industry still has market vitality and growth resilience, the number of sellers entering the cross-border track is still increasing, and industry competition is intensifying. As the cross-border e-commerce industry is undergoing an era of change, the once-powerful cross-border e-commerce platform Cross-Border Link has also faced a major crisis.Cross-border Communication may face restructuring and bankruptcy risk
It is learned that on May 16, Cross-Border Link issued an announcement stating that the company received a "Notice Letter" from creditor Yin Jie. In the "Notice Letter", the creditors applied to the Taiyuan Intermediate People's Court (hereinafter referred to as the "Taiyuan Intermediate Court") for reorganization of the company on the grounds that Cross-Border Communication could not repay its due debts and obviously lacked the ability to repay, but still had value for reorganization , and at the same time applied for pre-reorganization registration. ▲ The picture comes from the announcement of Cross-border Communication In the announcement, Cross-Border Link stated that according to relevant regulations, if the Taiyuan Intermediate People's Court decides to accept the company's reorganization application, Cross-Border Link will cooperate with the Taiyuan Intermediate People's Court and the administrator to carry out relevant reorganization work in accordance with the law , and perform the debtor's legal obligations in accordance with the law. It is worth noting that if Cross-border Link successfully implements the reorganization and completes the reorganization plan, it will be conducive to optimizing the company's asset-liability structure and enhancing the company's sustainable operating ability. However, if the reorganization fails, Cross-border Link will be at risk of being declared bankrupt , and according to the relevant provisions of the "Shenzhen Stock Exchange Stock Listing Rules", the company's shares will also face the risk of being delisted. According to the announcement, Cross-border Communication said that as of May 16, the company had not received any notice from the Taiyuan Intermediate Court, and there was still uncertainty as to whether the application would be accepted by the Taiyuan Intermediate Court and whether the company could enter the pre-reorganization and reorganization procedures. Regardless of whether the company could enter the pre-reorganization and reorganization procedures, the company would actively carry out daily production and operation management on the existing basis. It is learned that according to the first quarter financial report of 2023 released by Cross-Border Link, during the reporting period, Cross-Border Link achieved operating income of 1.586 billion yuan , a year-on-year increase of 8.24%, and the net profit attributable to shareholders of the listed company was only 1.2291 million yuan . ▲ The picture comes from the announcement of Cross-border Communication Judging from the growth data, Cross-border Link's transformation seems to have achieved some results, but it is still difficult to return to the previous high-speed growth channel. In view of the uncertainty of the above matters, we will also pay close attention to the subsequent progress of the matter. Overall, from being the No. 1 cross-border e-commerce stock in the past to now facing the risk of restructuring and bankruptcy, the decline of Cross-Border Link is inevitably regrettable. However, in the turbulent environment of the cross-border e-commerce industry, what cross-border sellers are most concerned about at present is still the series of policies on account verification previously released by Amazon. Amazon personal account verification channel has been opened
It is learned that in early May this year, a large number of sellers received emails from Amazon asking them to re-verify their identity information. In the email, Amazon requires relevant sellers to provide Amazon with business information, identity information, government-issued photo ID, bank account or credit card bills, and business license (if applicable) documents within 60 days. ▲ The picture comes from the seller’s disclosure After that, Amazon once again disclosed an announcement about the US Consumer Notification Act : Starting from June 27, 2023, all high-sales third-party sellers on third-party e-commerce platforms in the US market will face annual information verification. If the verification is not completed in time, the account will be suspended until the verification is completed. As soon as the above news came out, it set off an uproar in the cross-border circle. The most troubling problem for many sellers is that they have registered their accounts with their personal ID cards and do not have individual business licenses to provide to Amazon. Recently, we learned that Amazon seems to have received feedback from sellers and officially opened the personal account verification channel. ▲ The picture comes from the seller’s disclosure In this channel, individual sellers only need to submit their ID card + credit card/bank card bill , without having to replace company information. The specific verification process is as follows: 1. Receive a notification email from Amazon, informing the seller that identity verification is required; 2. Log in to the Amazon Seller Platform, click "Settings > Account Information > Start Re-Verification", and find the self-employed verification entrance; 3. Submit the required information, and the seller's account information page will display "Your account is being verified"; 4. If the verification is successful, the seller’s account information page will prompt “Verification successful”. In addition, in response to questions from relevant sellers about accounts that have not received verification information, Amazon Global Selling also responded earlier: If you have not received verification information, please verify that your company information is still true and valid. If there are any changes, please update the latest company information in the seller platform. In general, the account registration and review on cross-border e-commerce platforms are becoming increasingly stringent. In order to avoid the suspension of account operations due to violations or incorrect information, which in turn affects subsequent promotional sales, sellers are reminded to pay more attention to background messages and submit correct relevant verification information in a timely manner as required.
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