Will cross-border e-commerce make you rich overnight, or will it lead to a bleak exit?

Will cross-border e-commerce make you rich overnight, or will it lead to a bleak exit?

Driven by the epidemic, foreign trade has transformed and upgraded. Cross-border e-commerce has gradually become a new highlight in promoting foreign trade growth. At this year's two sessions, the State Council once again proposed in the government work report to accelerate the development of new forms of cross-border e-commerce. Blown by the warm wind of policies, more and more traditional enterprises, foreign trade companies, and individual entrepreneurs have set their sights on the cross-border e-commerce industry. However, facing this market, some people have made it a blue ocean, while others have made it a quagmire.
 
Last week, I attended the Amazon operations class launched by the company. My most intuitive feeling after the day was that the product selection for novice sellers can basically be summarized in eight words: product selection depends on luck, and placing orders depends on luck.


For most operators, creating a hot-selling product is the key factor for the survival of the store. During the training, a seller shared the situation of his store, 90% of the orders were brought by one product, and the remaining 10% were mostly facilitated by the product entering the store. There is a saying in the e-commerce industry: 30% operation, 70% product selection.

If you choose the right products, it will be much easier to operate the store. I once met a novice operator who achieved a monthly GMV of $100,000 in just two months after joining the company. This is a threshold that many operators find difficult to break through. However, it is rare for a blind cat to meet a dead mouse. Below, I have sorted out several product selection ideas, hoping to inspire you.

 
1.    Product selection through macro environment

Cross-border e-commerce is a general term for transactions conducted through e-commerce platforms. Each country and region has different locations and environments, and the products sold are also different. If you want to build a good site, you must understand the needs of consumers in the region. Take the Southeast Asian market as an example. Most of the region is in the tropics, and there is only one summer throughout the year. If you are a seller of winter products, your store will definitely not be able to succeed.
 


A seller of game console hardware said: This epidemic can be said to be a blessing in disguise for our category. Sales on our US site alone have increased significantly.
 
In addition, the outdoor products and home furnishing categories also made considerable profits. The outdoor home furnishing category, which is the main business of Aosen E-commerce, experienced explosive growth last year, with revenue increasing by 109.79% to 3.457 billion yuan and net profit of 284 million yuan, an increase of 1288.25% over the same period last year. It is currently preparing for listing.

 
3.    Product selection through data analysis

If you have experience in interviewing for cross-border e-commerce companies, you will find that more and more companies focus on high-quality operations. If you only know how to put your products on the shelves without thinking, you are likely to be rejected. The key to high-quality operations lies in knowing how to select products.
 
Generally speaking, there are fewer opportunities to select products based on the macro environment and policy adjustments, and most sellers still use various data analysis to select products. This is the current mainstream method of product selection. After deciding on a certain category, select some categories with more potential through the screening function of the product selection tool, and then compare the number of listings, number of variants, number of reviews, etc. in each category.
 


Don’t give up on gold rush in the red ocean categories. Some sellers avoid the red ocean market, but there is no need to do so. We can try to analyze the sellers’ operations and strengths. Some categories may have a large number of sellers with extensive operations.
 


Although cross-border e-commerce is a blue ocean market, it is not a market where you can make money easily. If you rush in without being well prepared, it is easy to cause both loss of life and property.

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