What is Dick Smith? Dick Smith Review

Founded in 1968, Dick Smith is one of Australia's most iconic retail brands. The New Dick Smith online store is owned and operated by the team at Kogan.com, Australia's largest pure-play online retailer, with over 10 years' experience in providing the best online deals in electronics and home appliances.

About Dick Smith

Dick Smith currently has no physical stores, but has two online platforms: Dick Smith Australia (www.dicksmith.com.au) and Dick Smith New Zealand (www.dicksmith.co.nz).

Advantages

1. A one-stop shop for the latest and highest technology.

Dick Smith understands technology and knows which products are best for customers. With thousands of the best products including smartphones, computers and tablets, audio, cameras, appliances and more.

2. Provide the best price.

Dick Smith produces the best value product in the country by reducing the significant overhead costs associated with traditional "brick and mortar" retailers, passing these savings directly to the customer.

3. Provide solutions based on needs.

Dick Smith is able to work closely with its customers and ensure their needs are met in a smart and cost-effective way.

4. Wide range of products.

Whatever the customer's needs are, Dick Smith can collaborate to find the technology that best fits the customer's operation at an affordable price that fits the customer's budget. In addition, Dick Smith is able to source the products a customer needs at market-leading prices, even if they are not currently available on the website.

Development History

-In 1968, founder Dick Smith established the Dick Smith brand.

- In 1980, the company had grown to 20 stores and Dick had sold his 60% working share of the company to Woolworths Limited. No less than two years later, he sold the balance to Woolworths, which took full ownership of the company, paying a total of A$25 million.

-In May 2016, Kogan.com acquired the Dick Smith brand and began to take over the business.