|
It is learned that recently, according to the data research company YipitData's estimate after analyzing millions of US consumer data, Amazon's North American net sales in the first quarter will exceed market expectations, increasing by 8.5% year-on-year to US$75.2 billion. Another analyst also said that due to economic uncertainty, e-commerce growth was limited in the first quarter, but in the future e-commerce may continue to surpass physical retailers, and Amazon will be the undisputed leader among them. It is clear that in the face of the rebound in retail sales, the industry remains optimistic about Amazon's retail sales expectations. In addition, not only do Amazon's retail sales expectations have a chance to return to healthy profit levels, but some sellers who have been "baptized" by the wave of account bans seem to have found a track to return to normal profit levels. Youkeshu released its 2022 annual report, and the loss has narrowed! It is learned that on April 26, Shenzhen's big seller Youkeshu released its 2022 annual report. Cross-border navigation , like 8 ▲ Video account focuses on cross-border navigation During the reporting period, Youkeshu achieved operating income of 774 million yuan, a decrease of 56.11% from the same period last year ; the net profit attributable to shareholders of the listed company was -367 million yuan, an increase of 86.29% from the same period last year . ▲ The picture comes from the Youkeshu announcement Affected by unfavorable factors such as the slowdown in global macroeconomic growth, setbacks in overseas core consumer markets, and intensified competition in the cross-border e-commerce industry, and the fact that during the reporting period, the company shrank its business scale and switched to a strategy of stable operations, Youkeshu still incurred an operating loss this year, but the loss has been relatively narrowed. At present, cross-border e-commerce export business is still the only core business of Youkeshu. Under the B2C model, the company mainly relies on third-party comprehensive e-commerce platforms such as Amazon, AliExpress, Shopee, etc. to sell products to overseas consumers. It is worth noting that although Amazon is still the third-party platform with the highest revenue share of Youkeshu in 2022, its proportion is declining year by year, and its revenue share has dropped by 61.28%. ▲ The picture comes from the Youkeshu announcement At the same time, Youkeshu also pointed out in the announcement that while the company is deeply cultivating mainstream third-party platforms such as Amazon and AliExpress, it is also actively developing emerging platforms such as Shopee and Lazada, and trying to expand new platforms such as Pinduoduo's overseas version Temu. There is no situation of heavy reliance on any specific platform. It can be seen that although the large amount of frozen funds of Youkeshu on the Amazon platform has not been successfully unfrozen, the company objectively still faces a certain risk of cash flow shortage. However, after taking a series of measures such as reducing scale, reducing costs, and adjusting strategies to actively rectify the situation, Youkeshu is indeed gradually getting rid of the aftermath of the account blocking wave, and the operation of its cross-border e-commerce business has become stable. However, facing the external environment of the global economic downturn, Youkeshu, which suffered a large loss in performance, has not yet returned to profitability in 2023. In the first quarter, it achieved revenue of 120 million yuan, a year-on-year decrease of 47.56%; the net profit attributable to shareholders of the listed company was -21.1218 million yuan, a year-on-year increase of 21.77%. ▲ The picture comes from Youkeshu Q1 announcement Another big seller, Zebao, which was also involved in the account blocking incident like Youkeshu, also showed a turnaround trend in its performance in 2022. Zebao's parent company Xinghui shares released its 2022 annual report It is learned that on April 24, Xinghui Holdings, the parent company of cross-border retailer Zebao, released its 2022 annual report. During the reporting period, Xinghui Co., Ltd. achieved operating income of 2.351 billion yuan, a decrease of 35.77% over the same period last year ; the net profit attributable to shareholders of the listed company was -260 million yuan, an increase of 82.93% year-on-year ; the net profit attributable to shareholders of the listed company after deducting non-recurring gains and losses was -233 million yuan, an increase of 85.24% year-on-year. ▲ The picture comes from the announcement of Xinghui Shares Among them, the company's cross-border e-commerce business achieved operating income of 1.225 billion yuan, a year-on-year decrease of 52.39%. Xinghui Co., Ltd. explained that under the influence of multiple factors such as intensified inflation and declining overseas consumption, the company's e-commerce business in the early stage of 2022 did not handle the backlog of inventory as expected, the processing costs increased, the sales scale declined, and the sales gross profit was low. It is understood that the reason why Xinghui Co., Ltd.'s performance continued to decline, in addition to the unfavorable external environment, was still a major reason for the suspension of its subsidiary Zebao in June 21. Its RAVPower, Taotronics, VAVA and other brands were banned from selling on the Amazon platform, and related Amazon stores were also suspended. Xinghui Co., Ltd. set aside 680 million yuan in impairment provisions for Zebao Technology's goodwill . However, although the main online sales channels for Xinghui Co., Ltd.'s cross-border e-commerce business products are still concentrated on third-party platforms such as Amazon and Walmart, it is worth noting that, like Youkeshu, Xinghui Co., Ltd.'s Amazon revenue share is also declining: In 2022, the company's revenue from Amazon reached 600 million yuan, accounting for 48.92% of total revenue, a year-on-year decrease of 69.53%. ▲ The picture comes from the announcement of Xinghui Shares Currently, Zebao is focusing on adjusting its business strategy, adopting a boutique operation model, and promoting its own brand in order to cure its dependence on a single platform, reduce the risk of inventory backlogs and expand profit growth points. Although the above strategies are unlikely to be effective in a short period of time, and Xinghui Co., Ltd. still has a long way to go to turn losses into profits, the data in the 2022 annual report also show that Zebao's transformation strategy has narrowed the operating losses of Xinghui Co., Ltd.'s cross-border e-commerce business, and it is only waiting for the opportunity for the cross-border e-commerce industry to bottom out and rebound. Overall, despite the constant pessimistic voices in the industry after the Amazon account ban wave, there is no doubt that with the continuous development of the digital economy and the general trend of global economic recovery, the cross-border e-commerce export industry is still on the track of vigorous development. This account ban wave can actually be regarded as an excellent opportunity for the cross-border industry to gradually transition from wild and disorderly growth to healthy and orderly competition. At present, the transformation road for cross-border sellers is still full of thorns, but it is foreseeable that those who can explore market dynamics and adapt to the trend of going overseas to adjust their business will definitely have a greater chance of becoming the ultimate winner in breaking the growth bottleneck.
|
