What is Listing? Listing Review

importance

It is convenient for buyers to find products, generate purchasing behavior, and facilitate Amazon's inclusion.

Require

About capitalization:

(1) The first letter of each word should be capitalized;

(2) Please do not use all capital letters;

(3) Do not capitalize conjunctions (and, or, for) and articles (the, a, an);

(4) Do not capitalize prepositions with less than 5 letters (in, on, over, with);

About numbers and symbols:

(1) Use the number 2 instead of two;

(2) Measurement units should be spelled out rather than replaced with symbols (6 inches, not 6”);

(3) Do not include any special characters or symbols ( ! * $ ? Г† Гґ etc.)

Product Information:

(1) The title of the sub-subject in the variation should not include size and color;

(2) Do not include promotional information (for example: Free Shipping, New Arrival, Best Seller, Great Deal, Hot Item, etc.)

(3) The brand and manufacturer information in the title should not be the seller’s own name, unless the product is a private label.

Example

Parent: Crocs Beach Clog

Subbody: Crocs Beach Clog, Lime, Medium (Women's 8-9 M US/Men's 6-7 M US)

Naming rules for special category products

Naming rules for apparel products:

Parent product name rule: [Brand] + [Department/Target audience] + [Product name/Style]
Example: Tatonka Essentials Women's Fleece Pullover "Sharon Lady"
Sub-product name rule: [Brand] + [Department/Target audience] + [Product name/Style] + [Size/style] + [Color]
Example: Tatonka Essentials Women's Fleece Pullover "Sharon Lady" Size 8 US Black

Naming rules for footwear products (including handbags, wallets, belts, glasses, etc.):

Parent product name rule: [Brand] + [Gender/Age Group] + [Product Line] + [Material] + [Shoe Type]
Example: Kenneth Cole REACTION Women's Work Space Leather Pump
Sub-product name rule: [Brand] + [Gender/Age Group] + [Product Line] + [Color] + [Material] + [Shoe Type] + [Size]
Example: Kenneth Cole REACTION Women's Work Space Black Leather Pump 7.5 M US

price

One of the most important factors that determines conversion rate is that buyers tend to look for products that are good quality and inexpensive. So for similar products, when other factors such as reviews and sales are the same, the price of the product determines the ranking.

description

effect:

As a supplement and extension of the five elements characteristics, in order to enrich the product information content.

The following types of information are not allowed:

(1) Seller’s name

(2) Email address

(3) Website URL

(4) Specific company information

(5) Detailed information about other products you sell

(6) Promotional slogans such as SALE or freeshipping

Image Definition

Every product uploaded on Amazon must be accompanied by one or more clear, intuitive, and easy-to-understand product pictures. Listing pictures are divided into main pictures and auxiliary pictures.

Product main image standard :

(1) Images must accurately represent the merchandise and show only the merchandise for sale, with minimal or no support.
(2) The product and all its features must be clearly visible.
(3) The main image must use a pure white background (pure white blends in with the Amazon search and product detail pages - RGB color values ​​are 255, 255, 255).
(4) The main image must be a professional photo of the actual product (not graphics, illustrations, mock-ups, or placeholders). It must not show accessories that are not included, supports that may confuse buyers, or text or logos/watermarks/embedded images that are not part of the product.
(5) The main image must not show multiple views of the same product.
(6) The image must match the product title.
(7) The product must occupy at least 85% of the image area.
The image resolution must be higher than 72 dpi.

(8) Amazon accepts JPEG (.jpg), TIFF (.tif), or GIF (.gif) file formats, but recommends JPEG first.
(9) Products must not be placed on mannequins, except for stockings or socks.
(10) Images must not be blurry, pixelated, have jagged edges, or be cropped along the edges of the frame.
(11) If the product is on a model, the model must be standing (not sitting, kneeling, reclining, lying flat or in any other posture).
(12) The product in the image must have been removed from its packaging or be without an external brand label (except for stockings or socks).
(13) Images must not contain nudity or be sexually suggestive.

Product auxiliary drawing standards :

(1) The secondary image should show the product from different angles, show the product in use, or supplement the product features that are not highlighted in the main image. Sellers can add up to 8 secondary images in Amazon product listings.
(2) Auxiliary images do not have to have a white background;

(3) For other requirements, please refer to the main image standards. Currently, Amazon does not support images in animated GIF file format.

Image size:

(1) When either the length or width of an image is greater than 1000 pixels, the image can have a "zoom function".

(2) If the shortest side of the image is less than 500 pixels, it will be directly rejected by the Amazon system when you upload it.

Image Format:

JPEG, TIFF, GIF. Amazon recommends uploading in JPEG format, which will be faster.

Image examples:

(1) The image must have a pure white background.
(2) The longest side of the image must be at least 500 pixels (1,000 pixels is recommended).
(3) Images must not display embedded images

(4) The product must be clearly visible in the image.
(5) The product must occupy 85% or more of the image area.

Search terms that match exactly what buyers use when searching for the items they want to buy.