Just after the Shopping Festival, everyone was eating dirt while receiving parcels. Although it was a bit miserable, there was still some comfort. However, some sellers really encountered troubles. Recently, they were blackmailed by Amazon buyers!
Malicious buyers blackmail and threaten store safety A seller told the editor that he received an internal message not long ago with a picture attached, as shown below. In just a few sentences in Chinese, the buyer complained that the seller's employees had faked orders without payment, and provided the order number of the FBA purchase. He threatened that if the seller did not contact him to deal with it, it would affect the store . The seller stated that he and his employees had never faked orders, so it was impossible for fake orders to be made without payment. Coincidentally, some sellers also reported receiving a message from a customer on the Japanese site. The reason was the same: the customer asked them to pay for the fake orders and threatened that if they did not add WeChat within a week, they would be responsible for the consequences. Seeing this, we probably know what is going on. In fact, this is blackmail by malicious buyers. It is not new to see it on major cross-border e-commerce platforms, and the methods are endless. Sellers are blackmailed by bad "service providers" by giving bad reviews Last weekend, a seller revealed that a fraudster named Wang in the industry who claimed to be a service provider called the seller and said that a competitor asked him to buy a large amount of the seller's goods and then ran away without returning the principal to Wang . Wang used this as an excuse to threaten and intimidate the seller and demand compensation from him many times. According to the seller, "The other party called us through the mobile phone linked to the store and repeatedly emphasized that they had placed hundreds of orders with the store, but only provided us with five order numbers. They also claimed that if we did not return the money as requested by Wang, he would give bad reviews to the store and the products until the listing was removed from the shelves . He would not stop until he killed us. " As we all know, store reviews are one of the core elements of conversion rate, and their importance to Amazon sellers is self-evident. The seller asked Wang to let the buyer return the goods and refund the money, but Wang refused directly on the grounds that the buyer did not want to refund the money. So the seller cooperated with Wang to refund the five order numbers he provided in the background and sent Wang a screenshot of the refund. But after the seller refunded the money, Wang repeatedly said that he had not received it, and continued to verbally attack through voice, claiming that he had more than 100 accounts. At the same time, he wanted to make malicious purchases of other products in the store, and provided the seller's store and product information to his accomplices, continued to make malicious purchases, and took screenshots to the seller. "After being blackmailed, we repeatedly provided Wang with screenshots of the refunded money. At the same time, in order to confirm whether the other party had received the money, we asked the platform customer service to provide the other party with screenshots of the processed refund, but Wang did not respond." said the seller. According to many deceived sellers, Wang used traditional fraudulent methods to deceive sellers into paying for evaluations, but did not return the money to the buyers, causing the buyers to give bad reviews to the sellers, resulting in serious consequences. Some sellers even paid tens of thousands of yuan for this. It is understood that sellers on the German, American and Japanese sites have encountered the same experience.
"We exposed this incident mainly to remind our peers to prevent being cheated and blackmailed. We recommend setting the maximum purchase amount to 1, and turning off convenience store payments and cash on delivery," said the seller. What should Amazon sellers do? The peak season is coming. In addition to being bullied by buyers and service providers, we sellers are also bullied by Amazon officials. Many sellers said that they were upset and heartbroken by Amazon's crazy deletion of reviews recently! It can be said that at the end of the year, Amazon has become more stringent on sellers' review-brushing behavior. Reviews are deleted every now and then, not only for third-party sellers, but even self-operated products are also affected. Some big sellers' product reviews have been deleted to very few, which is really horrible! When your brother-in-law goes crazy, you can only deal with him as he goes. However, some sellers calmly call this a "storm" before the peak season. We might as well do the opposite and do evaluations with peace of mind to welcome the peak season, but the prerequisite is that you have to choose a formal organization! Why don't you stay out of the spotlight right now, but instead continue to evaluate this behavior? First of all, you must know how to distinguish between real-person reviews and fake reviews .
Before the peak season arrives, product selection is a key point that sellers must invest a lot of energy in.
But when you have done all the marketing, product, etc. homework, you find that at this moment you are like a nerd who has read a bunch of dead theories. You are trapped in the scope of your cognition and cannot jump out of the circle to see the real market reaction. This is what we usually say, you cannot gain true knowledge through practice .
If you rush to purchase a large amount of the product without knowing whether it is what people need, you will most likely end up losing a lot of money.
Then again, why do sellers choose real-person reviews? Because real-person reviews are not just about giving positive reviews, but rather a " diagnostic report " on your product, which tells you whether your product is liked by real sellers and where there is room for improvement.
Real-person reviews are a very small " trial and error cost " that you can afford . If you blindly indulge in fake orders, and just happen to be unlucky and the product you choose is really not good, and you fail to discover it in time, then the most likely outcome is: a flood of negative reviews from real sellers!
Only by knowing where the problems with your own products lie can you prescribe the right remedy, and only by discovering navigation route errors in advance can you change the rudder in time.
(Source: Maiwen)
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