Accounting for 50% of all new sellers! Chinese sellers are breaking new ground on Walmart

According to the latest data from MarketplacePulse, more than 50% of new sellers on Walmart are from China. One year after Walmart opened up to Chinese sellers, the number of new Chinese sellers has exceeded that of American sellers.

Walmart Marketplace has added nearly 150,000 sellers since its launch. Although the number of sellers in the United States is still ten times that of China, American sellers have been around much longer than Chinese sellers. At the same time, apart from China, few sellers from Europe or other countries sell on Walmart.

Chinese sellers are making inroads

On March 21, 2021, Walmart held a conference in Shenzhen titled "A Year Ago in the New Journey, Bringing New Opportunities to New Walmart", announcing the opening of Chinese third-party sellers. In April of the same year, only 6% of new sellers were from China.

However, by the end of 2021, this proportion had risen to 20%. It continued to grow in April this year, reaching 40%. Of the 1,000 new sellers recently added, 51% were from China and only 46% were from the United States.

Walmart held a similar conference in India in April. At the Walmart Global Seller Summit in New Delhi, Walmart provided Indian sellers with a roadmap for international expansion. Currently, Walmart has less than 500 Indian sellers, much fewer than the number of Chinese sellers, but more will join in the future.

Why is Walmart so popular among Chinese sellers?

After the account closure wave broke out last year, domestic cross-border sellers began to deploy multiple channels to spread risks and target many emerging platforms. In the United States, Walmart is second only to Amazon in popularity and is growing rapidly.

Walmart itself is also very strong. As a retail giant with more than 4,000 offline stores and 90% of the population living about 15 miles away from it, Walmart can achieve faster delivery speeds than Amazon. And all of this can be converted into traffic, bringing huge growth to the platform.

More importantly, Walmart provides sellers with an opportunity to reshuffle.

Data shows that the top 50 Chinese cross-border e-commerce sellers have already settled in Walmart, and some sellers can also achieve thousands of orders per day. However, the big sellers who have traffic advantages on other platforms such as Amazon have not yet occupied such a position on Walmart. Therefore, sellers face less competition on the Walmart platform and have a greater chance of becoming top sellers.

The launch of Walmart Fulfillment Services (WFS), its opening to international sellers, and the increasing number of advertisements in search results have made Walmart close to Amazon in the field of e-commerce. Although Walmart still has higher requirements for international sellers to enter, the share of Chinese sellers on its platform will continue to rise.

Editor✎ Ashley/

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