What are Ebay Promoted listings? Ebay Promoted listings review

Pricing Model

eBay Promoted Listings are performance-driven. Sellers only pay for advertising if a consumer clicks on the ad and purchases the product within 30 days.

New Model

There is an important difference between the CPA charging model and the CPC charging model. Currently, for eBay's Promoted Listing ads, sellers only need to pay for ads when the ads bring orders to sellers and generate consumer purchases. Under the CPC (cost per click) model, as long as shoppers click on the ads, sellers need to pay a certain advertising cost, regardless of whether the shoppers actually purchase the goods.

Display Location

The fourth and fifth search results positions, as well as a specific area on the product page, are reserved for Promoted Listings.

After using Promoted Listings ads, they will only be displayed on the web page of the registered site. For example, after sellers on the US site use it, the ads will only appear on the US site.

Advertisement location:

1. Desktop and mobile search results page

2. Prominent position in search results

3. In a specific area of ​​the product detail page

Advantages

1. Improve exposure. Promoted listings can put your products in front of more buyers, increasing visibility by up to 30%. *

2. Charge by results. No fees will be charged until the buyer clicks on the merchant information you recommend and purchases the promoted product within 30 days.

3. Guided setup. Our guidance tools help eliminate guesswork and suggest which projects to promote and how much it will cost.

4. Detailed reporting. Access detailed campaign metrics and sales reports to monitor performance and fine-tune your campaigns.

develop

In February 2017, eBay launched “Promoted listings” to help sellers effectively promote listings.

In August 2017, eBay announced that listings with only one item can also run “Promoted Listings” ads to increase listing visibility.

In August 2018, eBay launched a "simplified" advertising program for sellers called Promoted Listings Lite, which provides "consumer sellers" with tools to quickly view product listings, and the program fee structure is different.

In February 2019, eBay plans to launch CPC pay-per-click advertising for sellers who are willing to pay extra to promote their products.