What is Little Red Lips? Little Red Lips Review

1. Introduction

Xiaohongchun (Beijing) Network Technology Co., Ltd. was founded by Jiang Zhixi and officially launched in April 2015. It is committed to helping women around the world become more beautiful, allowing women to have a more confident life and meet a better self.

With the Little Red Lips APP as the core platform, its business covers multiple fields including short video content production, cross-border e-commerce supply chain, internet celebrity brokerage, cosmetics brand operation, social e-commerce, new domestic brands, etc.; and it has successfully created a complete marketing closed loop integrating platform, content, and e-commerce sales.

2. Vision

Little Red Lips hopes to empower individuals, beauty and health through the power of technology, represent China and become a world-renowned new consumer goods company.

III. Mission

Let the world treat you gently.

IV. Honorary Awards

December 2016: Little Red Lips was named "China's Most Promising Startup" and one of the top 100 startup dark horses

1. 2017

September 2017: Little Red Lips was named one of the "Top 50 Cultural and Creative Enterprises with the Most Investment Value in Beijing" by Beijing Cultural and Creative Center

November 2017: Little Red Lips was rated as "Top 3 in the 2017 Beauty Community APP Ranking" by Internet Weekly magazine

November 2017: Little Red Lips was awarded the "Most Popular Beauty Community E-commerce Platform of the Year" at the WCEC World E-commerce Conference

December 5, 2017: Little Red Lips was named "Weibo 2017 Excellent E-commerce Celebrity Incubator" at the V Influence Summit

December 2017: Little Red Lips was listed in the "2017 Most Promising New Retail TOP50 Dark Horse List"

2. 2018

December 2018: Little Red Lips was listed in the "Top 50 Social E-commerce in 2018" by Ebrun Power

3. 2019

May 25, 2019: Jiang Zhixi won the "Top Ten Influential People in China's Social E-commerce" award

May 25, 2019: Xiaohongchun Zhuanyan brand won the "Influence China·China's Top Ten Influential Brands in Social E-commerce" award

In June 2019, it won the "E-commerce Enterprise with the Most Development Potential in 2018-2019"

In July 2019, it won the "2019 China Excellent National Brand" award

In August 2019, Jiang Zhixi, founder and CEO of Little Red Lips, won the "2019 China National Brand Innovation Figure" award

4. 2020

In September 2020, it was listed in the "Top 50 Cultural and Creative Enterprises with the Most Investment Value in Beijing"

5. Management Team

Robbi Jiang, founder and CEO of Little Red Lips (Beijing) Network Technology Co., Ltd., graduated from the Department of Management of Minzu University of China. He has worked for Sina.com and Shanda Literature. In 2011, he joined BlueRun Ventures as investment director and led investments in well-known projects such as Chunyu Doctor and Xingshulin. He independently founded Tiantian Guoguo and participated in the establishment of Zhuaxia.com. Later, he became a founding shareholder and co-founder of 91 Finance.

In September 2014, Xiaohongchun (Beijing) Network Technology Co., Ltd. was established, and in April 2015, Xiaohongchun APP was founded.

6. Development History

In February 2015, the company completed its angel round of financing, and BlueRun Ventures and Lake Capital entered the company.

In April 2015, the Little Red Lips APP was launched;

In June 2015, the number of users reached 4 million, and the A round of financing was completed, with Lightspeed Venture Partners and LG Family Fund entering the market;

In December 2015, the number of users reached 8 million; Chongqing company was established, and the B round of financing was completed, and GGV Capital entered;

In early 2016, the Little Red Lips Mall was launched, and bonded warehouses and Hong Kong warehouses were established; the number of users exceeded 10 million, and the number of daily active users exceeded 400,000;

In June 2016, we launched a one-stop outdoor RV beautification experience service;

In August 2016, Huace Film & TV completed its C round of financing with US$63.85 million;

In September 2016, it was listed in the Top 100 We-Media List of Youku Tudou.

In November 2016, the number of users of the Little Red Lips APP exceeded 20 million

In April 2017, Little Red Lips' new social retail business - Little Red Lips Membership was officially launched.

In June 2017, Xiaohongchun launched the "New Domestic Beauty Strategy" and acquired the Korean fast fashion makeup brand "Keman";

In November 2017, Xiaohongchun joined hands with Baidu to launch the "AI+Beauty" intelligent experience

In October 2017, Little Red Lips launched an online emotional healing audio program (CEO Xixi is with you). Little Red Lips founder and CEO Jiang Zhixi used "China's most healing voice" to build an emotional communication bridge with users.

In April 2018, the Little Red Lip AI Beauty Service was unveiled at the 2018 GMIC Global Mobile Internet Conference.

In November 2018, the Little Red Lips super brand strategy was officially released and the first brand "FOCUS & FEMME" was launched.

On May 11, 2019, the Little Red Lip Super Brand Special Beauty New Product Fashion Festival was held in Chongqing

VII. Main Business

1. MCN agency

The Xiaohongchun platform already has more than 2,000 beauty and fashion influencers. Relying on its content advantages in the vertical field of beauty and fashion, Xiaohongchun became one of the earliest MCN agencies to reach a strategic cooperation with Weibo on e-commerce influencers, and built a full range of monetization channels for influencers such as e-commerce, advertising, film and television entertainment, etc.

2. New Chinese cosmetics

In 2017, Little Red Lips launched the new domestic beauty brand strategy, committed to creating a group of new domestic beauty brands for young people. In April 2017, Little Red Lips acquired the Korean fast fashion makeup brand CAREMILLE and launched a new domestic skin care brand - Joy's lab.

3. Beauty and fashion supply chain

Supply chain hardware construction: Xiaohongchun's logistics supply chain system includes four types of warehouses: domestic bonded warehouses, domestic express warehouses, Hong Kong direct mail warehouses and overseas collection warehouses with an area of ​​tens of thousands of square meters. Bonded stocking, cross-border collection and overseas direct mail modes can all be smoothly accessible. Xiaohongchun's logistics supply chain management team has no less than 10 years of experience in the industry, and many of them are members of the logistics teams of many well-known companies such as Avon, JD.com, and Dangdang.

4. Super Brands

At the end of 2018, Xiaohongchun's super brand Zhuanyan was officially launched. Zhuanyan is the first super brand created by Xiaohongchun to implement the super brand strategy, providing women with healthy and safe high-quality scientific and technological beauty products. In-depth cooperation with many scientific research institutions such as the School of Engineering of the Chinese Academy of Sciences and the Institute of Polypeptide of the Chinese Academy of Sciences has created a series of well-received products suitable for the constitutions of oriental women.