Many sellers have this question in their operations: Why are the sales volume displayed on Amazon’s front desk always less than the actual sales volume in the back office?

What are the "unspoken rules" behind this?

Today, Zhaodanmao will reveal the truth about Amazon’s front-end sales statistics and its actual value!

The secret of front-end sales data

Don’t underestimate the simple sales figures on Amazon’s front desk, because they are not a “one-to-one reflection” of your back-end order data.

This set of sales statistics rules actually contains a secret:

1. Approximate value display

Sales volume is usually shown in this format like "50+" or "200+".

For example, "50+" means sales between 50 and 99, while "200+" means sales between 200 and 299.

2. Sales volume threshold

If you find that sales volume is not displayed on the front end, it usually means that the monthly sales volume of the sub-body is less than 50, or the sales volume data of this category is not displayed temporarily.

3. Sub-body data

Attention! The sales volume in the front end is calculated for the child entity, not the parent entity.

4. Rolling sales volume for the past 30 days

This data is not the sales volume of the previous calendar month, but a rolling statistical value for the past 30 days, which has a certain delay.

5. Orders, not sales

The numbers displayed on the front desk are statistics of order volume and do not include records of cancellations, refunds or certain special promotional orders.

6. Real-time updates? Not so fast!

Although the update frequency is hourly, there is still a certain delay. The sales data you see may be several hours behind, reflecting the cumulative order volume in the past 720 hours.

Although the front-end sales data does not fully reflect the actual sales, it is still a major "barometer" of seller operations:

1. Discover potential hits

By analyzing front-end sales data, sellers can quickly find categories with strong market demand and develop competitive products.

Especially for the promotion of new products, front-end sales data can help you more accurately determine which products have greater potential to become hits.

2. Optimize operational strategies

Although the front-end sales volume is an approximation, it can still provide a strong reference for your operational decisions:

Advertising optimization: Sales changes can guide you to optimize advertising strategies and reduce budget waste;

Pricing adjustment: Analyze data changes and find more attractive price points;

Page optimization: Use sales feedback to improve product detail page content and increase user conversion rates.

3. Competitive product monitoring

Even though sales data has been processed, it is still an important tool for analyzing competing products. By observing the changes in the sales of competing products, you can roughly understand the market competition landscape and adjust your own strategy to make your product stand out in the market.

How to make good use of front-end sales data?

Combined with advertising strategies: Use sales trends to adjust advertising keywords and budgets;

Seasonality analysis: Especially for seasonal products, understand the purchase peak through sales fluctuations and plan stocking and promotion activities in advance.

Final Thoughts

Front-end sales data is not just a string of numbers, but also an "invisible weapon" for Amazon sellers to formulate operational strategies.

Although it has lags and ambiguity, as long as you use the right method, it can still provide accurate guidance for your operations.

Sellers may wish to pay more attention to changes in front-end sales, use data to support operations, and get one step closer to your goal of explosive sales!

Amazon Refined Advertising Strategy Table