Regarding sellers who are often copied by others, Amazon has updated its policy on reporting copycat sales!

If you haven’t encountered copycat sales yet, then Zhaodanmao wishes you a smooth cross-border business!

In fact, to put it simply: copy-selling means that other sellers sell the same product on your listing and use your traffic to achieve their sales. This not only causes us to lose sales, but may also lead to malicious price cuts on products and even the risk of account suspension! 😱

Amazon platform rules do allow copy-selling, but the prerequisite is that the products must be exactly the same and do not infringe on intellectual property rights.

But in reality, there are many unscrupulous sellers who will deliberately set super low prices to grab sales, leaving those sellers who run their stores seriously helpless!

Recently, a seller on a cross-border platform said that when he reported follow-selling on Amazon, a prompt appeared on the page: Report the complete ASIN as a counterfeit product.

The alert reads: "Amazon has updated its counterfeit goods policy. If your trademark rights are infringed on a product detail page and the ASIN product itself is counterfeit, you must report the full ASIN, not the specific seller's product for sale."

This has confused many sellers. If they follow the prompts, it means to report the entire ASIN. Wouldn’t it be very uncomfortable to encounter this situation with the R mark? The R mark is the abbreviation of Registered, which means that the trademark has passed the review of the Trademark Office and the applicant has obtained the exclusive right to the trademark.

In this regard, some experienced sellers explained: "It doesn't matter if you report trademark infringement with the R mark. This policy has been in place for half a year. I have dealt with dozens of follow-up sales in the past six months and have never had any problems. You can only proceed to the next step by checking this, and then select what the other party's product is not in my catalog below."

The seller further stated: "The template I used shows that I am the brand owner. This brand is exclusive and has not been authorized to anyone else. Their selling in this way infringes my rights. Asking Amazon to handle it (in English) will basically succeed. It shows failure only because people choose to submit information complaints after receiving the performance.   Only when the appeal is passed and the performance is eliminated, will it be shown as a failure on your side. However, most people will not appeal again, and even if the appeal is successful, they will not dare to follow you again. "

Sellers have always been helpless about following sales:

Because following others not only takes away the store's sales, but also makes chasing after others becoming a daily task for sellers. 😡

Here is a collection of sellers’ complaints:

"I don't know what to say. There are so many foreign brands that don't follow suit, but they bully their own brands. They copy and sell three orders a day and take away two."

"It's so difficult to file a complaint against someone who is copying a product. It's not easy to be a white hat on Amazon."

"On Amazon, there are not many orders to begin with, and then there are copycat sellers. When you file a complaint about copycat sellers, a lot of problems arise. One or two is fine, but when you file a complaint about a link, a bunch of people will follow."

Many sellers who are followed by others try to drive out the followers by sending in-site messages, occupying the comments of the following stores, sending malicious bad reviews to the following stores, looking for service providers, etc.

However, this method can easily lead to performance warnings from Amazon: attempting to damage or insult other sellers, which can cause your own store’s performance score to be too low. If the seller does not handle it in a timely manner, it can easily lead to the store being closed!