It has been more than a week since Prime Day ended, but the impact of Prime Day activities on sellers is still ongoing. In addition to the common decline in traffic, decrease in order volume, and increase in negative reviews and returns, Amazon has also quietly begun to launch some new actions.

Moreover, what is very coincidental is that after the Prime Day promotion ended, Amazon also suddenly appeared with a large number of new black technologies that quickly promoted products in different ways!

Many new products have their core keywords pushed to the homepage without any advertising, and some links even occupy a portion of the keyword AC positions. Many sellers speculate that it is a large-scale off-site promotion, but after review, basically no records of large-scale off-site promotion of the product were found.

Today, Zhaodanmao Cross-border will take you to take stock of the new actions and new black technologies that have been frequently used by sellers and platforms recently? !

Sellers have two new black technologies

After the Member Day promotion, many big sellers started to use some new black technology operations. They didn’t run any advertisements or do much off-site work, but they were able to quickly push their products to the homepage!

🤖According to the investigation, a large number of similar new products have appeared on Amazon recently. Their common features are:

① The proportion of natural traffic is 90% or more

② Zero or very few ads

③ Most of them have no traces of off-site promotion

💎 Specifically:

1. Use software to continuously provide click-to-cart functions to drive traffic (the number of click-to-cart functions is related to category competition and keyword competition)

2. After the keywords are on the homepage, use "off-site + private traffic pool" to increase FBT (Frequently bought together), or low prices/big discounts to supplement orders and ensure conversion rates, thereby maintaining weight.

I don’t know when new black technology of commenting will come out in the circle!

✅If you have an ASIN:

ASIN1 in the US site has 200 reviews. You can now upload products manually on other sites, such as Canada, Mexico, and the UK, using the ASIN or UPC of ASIN1 in the US site. The sku can be different. By uploading this ASIN1 on other sites, join the Danmao seller exchange group and contact customer service: FLA66668888

After success, wait for the review to be shared! Then use the following method, such as uploading an identical ASIN2 to sites such as Canada or Mexico, and retain ASIN2 by merging duplicate product pages.

Search for "Merge Duplicate Product Pages" in the Amazon backend, then click "Merge Duplicate ASINs"

Many sellers were excited to see this black technology, thinking that they could finally master the technology. However, when they followed the steps, they found that they could not succeed at all. Later they found out that it was a course content that had leaked from a certain e-commerce college and could not be implemented.

In fact, after reading it, I found that the core of the whole process is merge. Theoretically, there is a chance of success, but it is easier to merge new products into old products. If you want to merge into new products, you can get comments and new product period. This operation is simply invincible!

① The warehouse division is abnormal, and the storage configuration fee is suspected to have increased.

A seller accidentally discovered that for several shipments, when they chose to send them to the West Coast of the United States in three shipments, the warehousing configuration fees would actually change. The warehousing configuration fees for shipments to three different West Coast warehouses of the United States at different times were surprisingly different. After trying other products, they found that the final configuration fees had all increased!

A seller tested and found that the delivery fee for a shipment on July 6 was $253. The configuration fee for re-setting the warehouse with the same packaging method and shipment volume increased to $360. The former was shipped using LAS1, LGB8, GYR3, while the latter was shipped using LGB8, ONT8, SBD1.

Judging from feedback from multiple parties, the more common situation is that the warehousing configuration fee has increased by about 30% to 40% . It is generally speculated that this is because too many people are shipping to the West Coast of the United States, and the warehouses are overwhelmed, so they want everyone to choose Central and Eastern US.

In fact, Amazon does not give an accurate standard for the configuration fee, but only gives a fee range, with the lowest and the highest. Although in most cases, when the number of warehouses is the same, the configuration fee is in the West Coast > the Central Coast > the East Coast, but in practice, this is not absolute, and the configuration fee in the East Coast may be higher than that in the West Coast. For inquiries about off-site promotion and celebrity video services, please contact customer service: FLA66668888

So far, Amazon has not issued a specific price increase announcement, but has only secretly increased the fees.

If subsequent sellers want to save this secretly increasing configuration fee, they can only quickly check the goods to be shipped and optimize the warehouse distribution strategy, compare warehouses with lower configuration fees to see which area is more favorable, or plan the delivery time to temporarily avoid overcrowded warehouses to prevent having no goods to sell during the peak season.

② Amazon title has new changes

The title is where Amazon’s link weight is the highest. As a qualified operator, you must do your best to write a good title. Recently, Amazon has made some changes to the title. Have you noticed?

Generally, sellers must not only follow the above title rules when writing titles, but also have a universal formula, which is as follows

Brand name + core keyword 1, function word/characteristic word/attribute word + core keyword 2, modifier word + core keyword 3;

However, many sellers suddenly found that the titles of their links had all been stripped of brand words, brand name + core keyword 1, function word/feature word/attribute word + core keyword 2, modifier word + core keyword, and now the brand word that was placed in the first place is all gone!

At first I thought my link had been spoofed, but after communicating in the seller communication group I found out that more than one brand word had been removed, and it was said that the top brands would be retained.

Of course, one of the reasons why Amazon does this is that it thinks that the brand effect of small and medium-sized sellers is not high and there is no need for them to occupy the first place in the title. If this is really the case, should sellers take the initiative to delete brand words?

The above are the recent new actions and new black technology operation skills added by the Amazon platform and sellers after the Member Day promotion. What other black technologies and changes in platform policies have you discovered? Come to the comment section or the Zhaodanmao seller exchange group to share and communicate!