Avoid price wars: seven ways to differentiate Amazon products

Preface

Competition on the Amazon platform is fierce, and every seller is racking their brains to find ways to defeat competitors and get consumers to buy their products.

Why do consumers choose your product? I believe many people do not have a clear answer to this question.

In fact, as long as you differentiate yourself, you can stand out from the competition.

To achieve differentiation, you need to ask yourself "What is the unique value proposition of the product?" What can bring the greatest value to customers ? When you do this, you can differentiate yourself from your competitors, even if you need to compete with others on price, you can also become the best choice for consumers.

How to achieve product differentiation

01 Make your product unique through packaging

Your product packaging is the first impression users have of you. When they search for a product, the first thing they see is your product packaging.

Your product packaging needs to attract people's attention visually. In addition, using environmentally friendly packaging can also add points to your product.

Distinctive packaging can greatly increase the probability of users purchasing your products.

02 Use bundling

Bundling is a way to differentiate your products from others. Bundling can encourage users to buy more products at a lower price, achieving the goal of bringing the most value to customers. Bundling should choose complementary products.

03 Using a secret formula

If you sell cosmetics or health products, you can consider adding products with new features and contact your manufacturers to see if they can help you create secret formulas to give you a competitive advantage. Sometimes, you don’t necessarily need to make big changes, just simple adjustments can bring unexpected results.

04 Start with size

Sometimes size is also a good way to differentiate products. For example, a yoga mat is usually used by one person, so you can consider launching a yoga mat for two people. However, you have to consider whether the size is reasonable, otherwise it will cause trouble to customers.

05 Give products creativity

Creativity can give a product a new use or increase its appeal. Sometimes changing the shape of a product or adding a feature can make it unique without increasing your manufacturing costs.

06 Provide follow-up services

The customer experience continues after the product is purchased. As a professional seller, you can provide follow-up services to attract repeat customers, such as sending guide videos to solve product problems encountered by users.

07 Customized Products

Provide consumers with customized products and personalized services, such as engraving the user's name on the product. Unique personalized content can distinguish you from other competitors and attract more consumers.

Compiled by ✎ Mary/

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