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1. The cross-border big seller "Tianyuan Pet" voluntarily applied to suspend listing 2. Amazon removes Halloween coronavirus masks sold by Guangdong sellers 3. Amazon launches major new features , new drainage channels are coming 4. The store was closed due to 50 reviews, and 1,000 new reviews were added to take the blame Suspended! The cross-border hit "Tianyuan Pet" suddenly stopped before listing Tianyuan Pet, a former pet products giant on the New Third Board and a pet products supplier for Amazon and Walmart, headquartered in Hangzhou, submitted its prospectus in July this year, intending to take advantage of the registration system and prepare to list on the Growth Enterprise Market. However, more than two months later, Tianyuan Pet suddenly applied to suspend the issuance and listing review procedures . In other words, Tianyuan Pet's road to listing is on hold.
Tianyuan Pet was founded in 2003 and is a well-known pet products company in the industry. Its products include pet beds, cat climbing frames, pet toys, pet clothing, electronic smart pet products, pet food and other series and full categories of pet products. Its products are sold to dozens of countries and regions including the United States, Australia, Germany, and Japan. In the past three years, overseas revenue has accounted for more than 90% of the company's revenue. Tianyuan Pet's best-selling products can be divided into the following categories: cat climbing frames, pet bed mats, pet toys, pet clothing, traction and travel supplies, pet food products, pet set products, human-pet combination products, etc. These product directions are good references for cross-border e-commerce sellers of pet supplies . In August 2016, Tianyuan Pets was listed on the New Third Board, and its shares were listed on the National Equities Exchange and Quotations for public transfer. But less than a year later, in May 2017, it was delisted from the New Third Board. In theory, Tianyuan Pets' performance is very good. This year, the global pet products market is on the rise. If it is listed normally, it should be very popular. As for why the review was voluntarily suspended, outsiders really don’t know the reason. For the majority of cross-border e-commerce sellers, Tianyuan Pet’s product ideas and key performance indicators are very valuable for reference! Amazon urgently removes masks sold by Guangdong sellers
With Halloween just a few weeks away , Amazon has sold a coronavirus Halloween mask that has sparked public outcry. Amazon said it will remove the product from its UK website , which is listed as a “Corona Halloween Mask ” and a “ Corona Latex Horror Mask” in the product description . Foreign media said that these latex masks were sold by some Chinese sellers, some of which were priced as high as 30 pounds. This virus-like mask also has fangs and red eyes, and the seller also said in the product description that it is "very suitable for young people and teenagers." Foreign media said that the registered address of the seller selling this mask is Guangdong Province, China. The product description of a £28.99 mask says it is "perfect for Halloween, Christmas, Easter, Carnival, costume parties, parties". Another mask says "wear this mask and make an impression that will last a lifetime, no matter what event you attend". Customers on Amazon complained that the masks reduced the severity of the disease, prompting many complaints. One person mentioned: "These masks have been seriously misjudged by both the manufacturer and seller, and I hope they are removed from the shelves as soon as possible. I believe the vast majority of people will find them extremely annoying, and I can't imagine many people would be willing to wear them." Amazon responded promptly after receiving a large number of complaints from users. An Amazon representative said: "All sellers must comply with our sales guidelines. Otherwise, sellers will be subject to any action, including possible deletion of their accounts. We are removing the product." Some foreign media also stated that even if sales are stopped, these types of masks will still be sold under the names of other companies. Amazon launches a new feature that may become a new channel for sellers to attract traffic Recently, Amazon updated an important function in the seller support interface. Sellers analyzed that this may be another new function that is transferred from VC to third-party sellers after A+ and other functions.
The background path for the new feature new model/new version is Help-Get support-Selling on Amazon-Products, Listings, or Inventory-Add or remove newer model link on detail page. While many sellers are secretly pleasantly surprised, many are still confused: What can this new feature do? Sellers who are familiar with this said: " The new model can be used to promote new products, but it will divert some traffic from the old version of ASIN . The ideal situation is that the traffic of the old version of the product is large enough to drive the new version of ASIN and achieve rapid sales growth." The most critical step is how to add products. Among the sellers who are trying it out, some have successfully added products, while others still cannot figure it out. One seller said: "Last year, the company applied for a new model/new version through a form sent by the investment manager. The initial stage was relatively simple, and several applications were listed. After that, the review became increasingly strict, and more parameters needed to be filled in on the form. Some new versions of products listed on old products were also removed for a time." Comparing the new function path, the seller believes that it is indeed more convenient to apply through seller support, but the relevant products must also meet the requirements of the new model to pass the review . As for what kind of products can be added, the seller explained that they are generally products of the same brand, same store, same category, and similar attributes , and the specific situation also needs to be tested.
Another seller also said the test was successful: "Two identical products, same brand, same category." Some sellers have also found that complementary products can be added to each other . One seller successfully bundled two products from his store, one new and one old, but he emphasized that if the listing is a quantity variant, the quantity of the two products must be the same . In addition, many sellers still cannot be added successfully. After testing, one seller received the following response: We regret to inform you that we are unable to process your request for ASINs B0XXXX and B0XXXX. Upon review, the attributes of the products to which these two ASINs belong do not meet the requirements and the ASINs cannot be added as new models.
Variant relationships are a factor that interferes with sellers' unsuccessful testing. Some sellers suggest trying multiple products, some of which work and some don't, all depending on the system's judgment. Contacting the brand team manually will also result in a template reply. It is known that only the brand team can post. The store was closed due to 50 reviews, and 1000 new reviews were added to take the blame Immediately after Prime Day ended, after Amazon announced that third-party sellers had earned $3.5 billion in GMV, some sellers finally figured out the real reason why they had zero orders. A seller told me that on the first day of the Prime Day, his store was closed due to a sudden increase of 50 reviews that were not related to the original products . After repeatedly submitting appeals and eliminating the hidden dangers of platform mistaken killing, peer competition spoofs, and negative reviews from claim tools, it was finally discovered that the operator put the wrong similar products, which was judged by the Amazon platform as an illegal merger variant . Coincidentally, another seller revealed that during Prime Day, the reviews of his products increased from more than 800 to more than 1,800, and his ranking dropped rapidly . Moreover, the reviews of the products he added were not related to the products he was currently selling ! After contacting Amazon’s customer service team to eliminate system and technical failures, the seller realized that it might be due to the merger of abandoned variants by others . Fortunately, all the invalid reviews disappeared one hour after deleting the variant. In fact, there are many hidden dangers in variant affiliation and merging. As mentioned above, whether the seller intentionally or unintentionally merges variants, or affiliating his product listing to someone else's parent-child relationship, it has touched the policy red line of the Amazon platform without exception. At the least, the listing weight will be reduced, and at the worst, the store will be removed from the shelves and closed. As we all know, Amazon has continuously targeted Reviews with policies that not only impose various restrictions, but also delete reviews everywhere. No matter whether it is a big seller or a small seller, whether it is VP or non-VP reviews, no one is spared. For sellers, Amazon has never stopped deleting and limiting reviews, making many sellers miserable and struggling .
(Source: Cross-border Live)
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