Is the next Amazon hotspot in Europe? What is the way out for cross-border sellers?

Amazon US sellers are accelerating their expansion into the European market

Recently, foreign media reported that sellers on Amazon's US site are rushing into the European market. Nearly half of Amazon sellers have opened a second site while operating the US site, most of which are European sites. 50% of US and Asian sellers plan to enter new Amazon sites for sales this year.

Spring promotion: Amazon opens 9 European sites simultaneously

This year, Amazon will hold four major promotions, which are divided into:

1. Spring Festival promotion

2. Prime Day

3. Prime Day

4. Black Friday and Cyber ​​Monday

We follow the principle of proximity. Let's talk about the Spring Festival promotion first. As the first large-scale promotion in 2023, there are many highlights. Whether it is advertising, TV, radio and print advertising, it also undertakes the traffic of key advertising positions in Amazon's European site. And the time is also concentrated within 54 hours. Concentration is the essence. This promotion is not only known by merchants, but also by consumers. This has a higher traffic attention than usual. It is mainly for sellers to obtain more growth opportunities and increase exposure.

There are also important time nodes for big promotions, which I have also put below:

Please note:

1. Deals and coupon submissions are free in the Netherlands/Sweden/Poland/Belgium.

2. Search ads are now available in Belgium. Eligible sellers can use Sponsored Products, Sponsored Brands, Sponsored Display, and Brand Flagship Stores on Amazon.com.be.

To welcome the European Spring Promotion, we must not only keep in mind the above important time nodes, but also select promotional products in advance based on the consumption needs of European consumers. The temperature during the Spring Promotion is also rising, and it is also approaching the European "Easter", so merchants can prepare products accordingly.

In addition to expanding in the market, many Amazon sellers are also planning to set up on multiple platforms.

Sellers are deploying on multiple platforms

Although the multi-market and multi-platform strategy also has risks, it is normal for sellers to hope to share their pressure on the Amazon platform in this way. Whether it can really help sellers depends on whether the seller's strategy is more in line with the market.

Moreover, I think that although Walmart or other platforms have many preferential policies for new sellers, the traffic of the platforms is too small, not as much as Amazon's traffic, and platforms such as Temu have already begun to "cut" sellers, which is not a "good match". Although Amazon has repeatedly raised various fees, or cut storage capacity, and various operations to squeeze Chinese sellers, its attraction to Chinese cross-border sellers is still irresistible. Judging from the recent promotions launched by the Amazon platform, Amazon's position as the global e-commerce hegemon is still unshakable .

I suggest that you should not completely switch battlefields. You can expand the market step by step according to the development of the company instead of abandoning a certain one. Sellers can focus on certain product lines according to their own arrangements.