Amazon e-commerce tycoon shares his experience, why not save it?

Did you know that 55% of product searches start on Amazon and that Amazon generated more than $107 billion in sales last year, which translates to an average of $12 million in sales per hour?

Sellers on many platforms are worried that Amazon's dominance will eat into their profits and hinder their business growth. To be honest, these concerns are indeed necessary in terms of the business model of small and medium-sized sellers. But as the saying goes, where there are challenges, there are opportunities. In the e-commerce environment dominated by Amazon, it is an opportunity for some professionals. These bigwigs have found ways to work for their companies by taking advantage of Amazon's "east wind".

Amazon doesn’t have a firm grip on market share, so you can still take advantage of Amazon and grow your business. You just need to know how.

This article summarizes the experience sharing and personal insights of e-commerce leaders. If you want to know how to increase sales and expand the scale of your business, then keep reading !

David Tendrich, CEO and Partner, Reliable PSD

Get more reviews!

It doesn’t matter how many reviews you have, what matters is that you should find ways to get more reviews. When consumers buy products, they often choose the store with the most positive reviews.

When people are afraid to make a decision, they are often influenced by other factors, one of which is social proof. We learn from other people's opinions to make decisions.

If one product has 10 times more reviews than others, users will involuntarily choose the product with more reviews.

So sellers want to get more reviews. Provide products for free in exchange for customer reviews.

Kaleigh Moore, Freelance Writer

Accumulate positive reviews and encourage customers to leave reviews when necessary. Don't underestimate reviews. Good reviews can lead to more transactions, while bad reviews may ruin transactions, not to mention the impact of reviews on the ranking within the platform.

David Feng, Partner and Product Director, Reamaze

Amazon is a review-driven ecosystem.

Therefore, it’s important to effectively solicit reviews and encourage customers to leave a review after purchasing your product.

Additionally, brands should invest in SEO optimization, especially on Amazon, where the competitive environment is fierce.

Finally, you need to understand Amazon’s pricing structure to adjust your product pricing. For example, offering big discounts from time to time can gain enough brand exposure and attract repeat customers.

To stand out on Amazon, sellers should focus on product reviews and SEO optimization.

Sweta Patel, Marketing Manager, Cognoa

To sell a product, nothing is more effective than promotional reviews.

When selling mobile device products, the Cognoa brand mainly promotes reviews in various channels to create an atmosphere of product ubiquity.

These platforms include:

• Facebook;

• Twitter;

• Touch of Modern;

• Ebay;

• Other well-known websites.

Annie Cushing, founder of Annielytics

Approach customers in a kind and polite manner and ask for their review.

Customer reviews are crucial to Amazon store rankings.

Jordan Brannon, President and COO, Coalition Technologies

There are countless techniques for generating reviews, and most of them will work to some extent.

In addition, you can consider promoting your Amazon store from other marketing channels.

Amazon listings are optimizable, and you can promote them through on-site PPC advertising, or through email and social platforms.

Additionally, make sure your on-site sales are separate from sales from other sales channels to avoid becoming your own competitor.

Emil Kristensen, Partner and Marketing Director, Sleeknote

The most important thing on Amazon is the rating.

Make sure your operational processes include steps to automatically collect customer reviews.

Under Amazon's algorithm, search rankings are greatly affected by product ratings, so for brands, product ratings should be put first.

Another approach is to treat your Amazon store as an SEO website. That is, your ad copy should include relevant keywords, but be careful about the choice of keywords and don’t overstuff them, otherwise you will be penalized by Amazon’s search engine.

Brett Curry, CEO, OMG Commerce

When obtaining reviews, we must ensure both quality and quantity.

If your store rating is already high, it doesn’t matter if the reviews are not 5 stars, because this will make your listing look more authentic. But if your product has only a few 5-star reviews, customers will think that you have made up the good reviews yourself.

Studies have shown that products with more reviews perform better than those with fewer reviews, even if the average rating of the product with fewer reviews is slightly higher.

In short, more reviews = more confidence.

Jacob Firuta, Business Manager, LiveChat

Customer reviews are the best way to build your credibility. Nothing increases sales more than word of mouth. To maximize your profits, get as many reviews as possible.

If your customers rave about your product, remember to invite them to leave a review. Customers won’t mind, and it can increase the number of reviews for your product.

Dennis Yu, CTO, BlitzMetrics

Of course, you can also pay to get a lot of reviews...

However, there is nothing better than getting a five-star review through formal channels that complies with Amazon's policies.

Justin Mares, Founder of FOMO

Focus on collecting customer reviews. Positive reviews increase conversions and boost search rankings.

Send your customers an email asking for a review after they’ve purchased your product, and watch your rankings rise.

How to automatically request reviews from customers and solve cumbersome processes to save valuable time?

There are many tools listed on the seller navigation, which are suitable for novices. Click to read the original text to open the website.

Casey Armstrong, Director of Marketing, ShipBob

Learn how Amazon SEO optimization works.

Amazon’s algorithm is different from Google’s. Amazon’s algorithm is much simpler and the ranking factors used are also different. Knowing this, research the corresponding keywords to optimize for.

Maddy Osman, SEO Strategist at The Blogsmith

The principles of SEO optimization can be applied to many platforms, such as brand websites, Pinterest, and Amazon. Therefore, spend time researching keywords and competitors. Do these two things well, and you will have a taste of success on Amazon.

Lon Safko, CEO, LonSafko.com

Keywords are important. When you optimize your product detail page, you must think of as many important keywords as possible that consumers may search for. Then consider using high-quality product images, as well as copywriting that can especially arouse consumers' strong desire to buy, and finally consider setting a CTA button.

Ryan Bemiller, Founder, Shopping Signals

You should know that reviews and SEO optimization play an important role in improving search rankings. In addition to being an e-commerce platform, Amazon is also a search engine, and people also search for products on Amazon.

Let's talk about SEO optimization first. Amazon's algorithm determines what products to display in what order in the search results based on user search volume. The product title, subtitle, description, Q&A, and even pictures will affect the ranking of the product. Therefore, pay attention to the keywords people use when searching for products, and check the product keywords used by competitors.

In addition, reviews also play an important role in ranking on Amazon. Especially before developing new products, previous product reviews will guide the development of new products. The frequency and total number of reviews you get will help improve your ranking. Although you should try your best to get customers to leave reviews, be careful not to violate Amazon's policies.

Bill Widmer, e-commerce SEO optimization analyst and content marketing consultant

Product descriptions should be specific and detailed, preferably more than 1,000 words. But these 1,000 words should not be filled with long nonsense, but should contain LSI keywords (latent semantic indexing). Therefore, it is important to research keywords before writing product descriptions.

In addition, you should also seek a presence outside of Amazon. Build a brand website, create a blog or YouTube channel, and broaden customer awareness channels. In addition to on-site SEO optimization, this is the best way to promote business growth.

Josh Mendelsohn, Privy Assistant Marketing Manager

The content of your product is the key to the success of your business.

If you make your product descriptions, categories, titles, and A+ content the best, your store will perform well in Amazon’s search results.

Ross Simmonds, Founder, Foundation Marketing

Spend some extra time and effort creating quality product images.

While everyone knows that optimizing for search rankings and getting positive reviews is always important, the first impression your store makes is just as important.

New sellers are popping up in all categories. If you want to stand out, you must not only invest in building your brand, but also spend time investing in high-quality images to win customers a good first impression.

James Thomson, Shareholder, Buy Box Experts

Optimize your product listing, add the right product pictures and content, which will help customers buy your products, and then you can run ads. If you run ads directly without optimizing your product listing, you are just burning money.

Chris Van Dusen, CEO, Parcon Media

Use the Amazon Keyword Tool to optimize your copy for less competitive long-tail keywords.

Add a Pay With Amazon button to your website to drive more sales.

In contrast, consumers trust Amazon more, and they have already saved their payment information on Amazon, so it is more convenient for them to pay with Amazon.

More keyword research tools are available in Seller Navigation. Click the original text to open the webpage.

Jason Dea, Director of Product Marketing, Intelex

Focus as much on customer experience as on conversion rates.

While there are limits to what you can do, taking steps to optimize your store’s conversion rate can help improve your product rankings through the Amazon A9 algorithm.

Kevin Rizer, host of Private Label Podcast

Optimize your product listings!

Appropriate titles, five bullet points, product descriptions, and high-quality product photos will greatly increase your product sales.

Danna Crawford, Founder, PowerSellingMom.com

Product descriptions should be accurate, detailed, and high-quality. Buyers don’t like to see product descriptions filled with random content.

Erik Qualman, bestselling author at Equalman.com

The key to success on Amazon is to optimize according to the Amazon A9 algorithm.

Also, create good product ratings and reviews to attract buyers to purchase your products.

There are many ways to achieve this, but it is important afterwards not to forget to comment/reply to all the comments you currently have.

Regarding SEO optimization, the seller navigation also has a special section that contains various tools. Sellers in need can get them by themselves. Click to read the original text to open the website.

Daniel Wallock, Marketing Consultant, Wallock Media

Don’t limit yourself to marketing on Amazon.

Opening a store on Amazon does not mean that you cannot promote your products through other channels (such as content marketing, influencer marketing, etc.).

Instead of spending money on paid advertising, small and medium-sized sellers with limited budgets can consider using off-site promotion strategies to drive traffic to Amazon stores. You can do this by making your presence felt on niche forum sites, Facebook groups, and other social media channels, which can potentially bring in hundreds of visitors every day.

Larry Kim, Founder, Wordstream

Diversify marketing channels!

As we all know, Amazon is not a seller-friendly platform, and its policies are changeable, which are not favorable to sellers. Amazon should only be one of the main marketing channels. Sellers can also try other marketing channels such as Facebook ads and Google ads, as well as building their own websites.

Drew Sanocki, Private Equity Partner, Empire Growth Group

For direct-to-consumer sellers, think of Amazon as a customer acquisition platform.

Choose a few products with a high average order value in your niche and add them to your Amazon store.

Encourage consumers to make subsequent purchases through your website to capture more customer data, upsell or cross-sell, and increase overall customer lifetime value.

Ned Nadima, Business Development Manager at Rare.io

Learn how to build your brand.

Whenever a customer searches for a product on Amazon, many similar products will appear. Therefore, finding your brand positioning will help your product stand out among these similar products. This should include product photos, pricing, product descriptions, reviews, etc.

To achieve this successfully, you must first find your target market and target audience.

Rieva Lesonsky, CEO, GrowBiz Media/SmallBizDaily.com

Amazon also allows sellers to sell services online, so you can add corresponding services to your products, and the service fees are also paid through Amazon. For example, if you buy a ceiling fan on Amazon and purchase the installation service at a local physical store, you can pay the fee through Amazon and just make an appointment with the local physical store.

Scott Ginsberg, Business Director, Metric Digital

Price strategically to secure your market position.

Try running campaigns during the customer discovery process (when Amazon first sees your brand), below a certain price.

Sort your products by price, exclude as many SKUs as possible, and make sure third-party sellers aren’t stealing your customers with lower prices.

Do not bid on products above a certain price.

Rupert Cross, Digital Marketing Director, 5874

Don't bid randomly. There is a bottom line to bidding. Blind bidding can easily lead to wasted efforts.

Instead, respond to all important customer messages and focus on improving your ratings, which will ensure that customers buy your products instead of your competitors'.

Also, update your inventory simultaneously to avoid running out of stock.

Michael Ugino, Co-founder, Sellbrite

The first rule of economics is that money comes from buying and selling. Therefore, to promote more sales, even if you sell at a price lower than the target, the sales will eventually increase and the procurement cost will be reduced.

What can drive additional sales is to consistently bid and win sales through repricing tools (setting a price floor).

Joseph Hansen, Founder, Buy Box Experts

Keep a close eye on logistics delivery and product details pages.

Brands that maintain a certain price level, have other promotion channels and do not have dozens of copycats have the greatest chance of success.

Over time, they are able to drive traffic through other channels and are able to run ads to increase product sales as well as organic exposure.

Pat Petriello, Director of Marketing Strategy, CPC Strategy

Brands on Amazon must have precise, sophisticated ad tech solutions to compete in today’s market.

Donald Pettit, SalesWarp Account Manager

If you hope to increase sales, be careful.

First, make sure you have the traffic and critical resources to bring in additional orders, such as an inventory management system and an order management system that can help ensure timely delivery of products.

Out-of-stock and delayed delivery may result in negative customer reviews and even the suspension of your store account.

Also, try partnering with other brands to leverage the Amazon platform as a lever. For example, if you’re a clothing retailer, you could partner with smaller colleges and universities in your area to offer branded products on Amazon that consumers can’t find elsewhere.

Jason Boyce, CEO, Dazadi

Paying attention to the best-selling products on Amazon’s product category pages can help you figure out whether your products are priced reasonably enough to generate sales and profits.

Andy Eastes, Founder and CEO, SKUVault

Focus on reducing errors such as mis-picking, mis-shipping and out-of-stocks.

Order and inventory accuracy and fewer customer surprises are all important factors in winning the Buy Box and gaining access to the Prime Merchant-Fulfilled program.

David Potts, Founder and CEO, SalesWarp

Amazon rewards sellers who ship their products quickly and accurately.

Amazon rewards good sellers for providing fast shipping and avoiding running out of stock or customer order cancellations.

Eric Carlson, Co-founder, 10X Factory

If your main marketing channel is a website building platform such as BigCommerce or Shopify, after a period of time, you can segment your email list and visitor list and use them for Amazon store marketing.

You may not know that some customers have never purchased products on your website within 60 days, but if your products are listed on Amazon, they may buy your products. It’s not that they don’t want your products, but they trust Amazon more than your website.

In this case, you can use the customers in the list to:

• Send them Amazon store promotions

• Sync Facebook Custom Audiences

• Send your Amazon store product link

Jonathan Gabriel, CEO, Private Label Movement

Create an exclusive client list.

You can start by sending articles with product links to your most loyal customers, directing them to a Facebook group or your website to collect emails.

Sellers can use the ClickFunnels tool to collect emails obtained from Facebook ads.

This email list will be crucial for future product development and creating lookalike audiences on Facebook.

Brian Nolan, Co-founder and CEO, Sellbrite

Sponsored product ads are a great way to drive traffic to your Amazon listings and increase your exposure.

Bill Bailey, CEO, Nodal Ninja

FBA, the full name of Fulfilled by Amazon, is a logistics service provided by Amazon.

Adding FBA logistics services to products that are selling well will definitely increase your sales.

The cost of FBA is relatively high, so before deciding to do FBA, it is recommended to understand the basic situation first.

Aaron Houghton, Co-founder and CEO, BoostSuite

Using paid advertising on Amazon,

Use Google Adwords tools to select the most appropriate brand name and the most effective keywords.

Harrison Dromgoole, Ordoro, Multimedia Content Creation

Keep an eye on the buy box.

Unless you’re selling a truly unique product, you’re likely to be copied.

Additionally, Amazon is what it is today because it is centered around logistics.

Take advantage of Amazon’s FBA logistics service. If you ship fast and in large quantities, try to apply to join the Amazon Seller Fulfilled Prime program, so that you can reach more Prime members and get more profits.

Aaron Agius, Executive, Louder Online

Try Amazon’s recommended PPC campaigns.

Many sellers have personally compared the effects of manual and automatic advertising and found that automatic advertising has a higher ROI. If this is also applicable to your brand, then you can spend your valuable time elsewhere.

Daniel Townsend, Executive Director, Plum Tree Group

With over 2 million sellers worldwide selling on Amazon, it can be difficult to successfully gain exposure.

To solve this problem for sellers, Amazon launched Headline Search Ads in 2017. It is a pay-per-click ad that helps sellers target customers based on specific search terms.

Once you set your campaign parameters (keywords, bid amounts, and daily budget), your headline search ads will appear at the top of customer search results, making it easier for consumers to discover your brand.

Jan Lastuvka, Co-founder and CEO, MonkeyData

Ship using Amazon FBA.

Not only will this reduce your workload in processing orders, but they won’t be filtered out by Prime filters in searches.

Additionally, Prime products have higher conversion rates than non-Prime products.

The most important thing is that you and Amazon have a win-win relationship. Owning FBA products allows you to enjoy all the favorable conditions created by Amazon.

William Harris, E-commerce Consultant at Elumynt

Amazon and Google Shopping have many similarities in that they both focus on keywords and prices.

If you are doing well in Google Shopping, then export the keyword list and see which of your keywords are performing best. Then bid on those keywords and get some traffic first to see if these keywords will work for Amazon's algorithm.

Emil Kristensen, CMO and Partner, Sleeknote

If you are being copied by others, then you should consider creating products that are different from others.

You can sell products together in a bundle, so that you can win the gold shopping cart by being the only seller.

Jason Greenwood, Founder of Greenwood Consulting and E-commerce Manager of HealthPost

Avoid mass markets and look for niche markets. The benefit of niche markets is that they cover a large audience and can increase the value of the brand over time.

Brita Turbyfill, Gray Loon

Find unique products.

If you sell a wide variety of products, that doesn’t necessarily make you special than your competitors. You should focus on selling more unique products and accumulating product reviews.

Once you have a few products with a lot of positive feedback, you can retain more loyal fans based on these few unique products, even if your store has the same products as other competitors.

Peter Attia, Founder, Dicey Goblin

Try adding add-on products to your product listings.

Often, when you sell products on Amazon, other sellers may use the same listing. Then whether the product can be sold successfully becomes a problem, especially if your product is not the lowest price. Adding additional products can create a unique listing and have more flexibility in pricing.

Kunle Campbell, Founder, 2X Ecommerce

Try to “own your own name” on Amazon, that is, register for brand registration on Amazon and make your own listings.

Competing on price with other retailers, including Amazon, is almost a constant battle.

If 10 sellers are using the same product listing, the only way for the seller to differentiate is to lower the price to gain sales. This situation is not good for retailers and businesses. Even if you sell at the target price, you may face the problem of low inventory turnover.

Sammy Gibson, Chairman, Neon Poodle

Amazon has only recently opened its Australian site. We are not currently on the Australian site, which may result in a loss of many orders. In the future, we will focus on market expansion.

How can you sell the same product at a higher price? How can you stand out in the market? Sellers can refer to the following 5 strategies:

• Trademark your product

• Register for Brand Registry on Amazon

• Use high-definition product images and videos

• Include branding on product images, packaging, descriptions, titles, etc.

• Find ways to get a lot of customer reviews