Effective September 24! Amazon enforces new rules for cosmetics

Effective September 24! Amazon enforces new rules for cosmetics

Normal, once there is data abnormality, such as sales are falling, conversion rate is abnormal, flow is 0, etc., we need to deal with it in time. Regarding data analysis, we will mainly analyze store traffic data, sales data and advertising data. Through these data, we can observe whether today's sales have increased or decreased. If there is a problem, we can accurately know which link has the problem and make reasonable adjustments.

Recently, Amazon issued an urgent notice to sellers, requiring that cosmetics sold on Amazon must be updated in accordance with new guidelines before "September 24" .


The requirement is to comply with the U.S. Food and Drug Administration (FDA) regulations to ensure that products meet safety and compliance standards. Amazon said that sellers who fail to follow the guidelines may face the risk of having their products removed from the shelves.



In this “Reminder on Important Labeling Guidelines for Cosmetics,” Amazon emphasizes the importance of compliance and points out that sellers need to ensure that product detail pages contain the following key information:


1. Complete ingredient list : Sellers are required to provide the product’s ingredient information, which can be presented in text or pictures (or a combination of both).
2. Drug Information: If the product or its ingredients are classified as drugs, the corresponding drug information must be provided.
3. Basic product information: including product name, purpose, quantity, ingredients and manufacturer information.


  Please note: Any changes made to product detail pages and images may take 2-4 hours to update in our system.

Many sellers on the seller forum expect that after September 24, there will be many sellers seeking help because their product listings may have been deactivated. Therefore, sellers are advised to prepare for compliance in advance and ensure that the updates are completed before the deadline.

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Cosmetics Control Category


Cosmetics are items that are intended to be applied to the human body by smearing, spraying or atomizing, or other means to cleanse, beautify, enhance charm or improve appearance. They include but are not limited to skin care products, lotions, perfumes, lipsticks, nail polishes, eye creams, face creams, shampoos, permanent hair dyes, toothpastes, deodorants and products used as cosmetics, etc.


FDA divides cosmetics into the following 17 categories . Products that fall into the following categories are subject to platform control:



In addition, there are products that are both cosmetics and OTC drugs that are within the scope of control . Under US law, many personal care products are regulated as OTC drugs, such as products that claim to have the following properties :


(1) Sun protection

(2) Prevent and treat dandruff and acne

(3) Hair repair and growth

(4) Skin bleaching and whitening

(5) Skin and lip protectors

(6) Collagen production

(7) Improvement of immune and circulatory systems

(8) Skin injury healing



Currently, the FDA has begun to strengthen its supervision of chemical peels sold on Amazon, warning consumers that such products may cause serious damage to the skin, including adverse reactions such as skin burns, trauma, pain, swelling and scarring, and may even require professional care from a doctor or surgery.

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How to complete Amazon platform compliance?


Depending on the nature of the business, you need to complete the FDA compliance foundation to meet the requirements of the Amazon platform:



01 Facility Registration

All cosmetics factories engaged in production, processing and sales in the United States must register their companies. If any information changes later, the registration information must be updated within 60 days, and it is required to be updated every two years.

Non-U.S. companies must also designate a U.S. agent to communicate and liaise with the U.S. FDA on their behalf.



02 Product Listing

The relevant responsible persons of cosmetics (including manufacturers, packers, distributors, etc., and the names that appear on product labels) must list the specific information of each marketed cosmetic to the FDA, including manufacturing location, ingredients, labels, etc., and update it once a year.

The responsible person will be responsible for:

1) Listing of cosmetic products

2) Adverse event reporting

3) Safety verification

4) Labeling and disclosure and recording of fragrance allergens.



03 Product labeling compliance

Label compliance, safety proof, professional use, over-the-counter drug requirements, etc.: Merchants should submit a statement stating that the cosmetics they sell meet the FDA's compliance requirements, the Good Packaging and Labeling Act (FPLA) and other applicable regulations.



04 Adverse Event Contact (AER)

Before December 29, 2024, each cosmetic label should indicate the adverse event reporting contact information for receiving adverse event reports. (It is recommended to prepare and complete it as soon as possible, otherwise the labels will need to be replaced uniformly later)


In addition, sellers need to be aware that government regulation is not limited to Amazon, and other markets are also subject to strict regulation. The scope of the US government's regulatory agencies has expanded to other e-commerce platforms, which may affect all products sold online.


In short, the cosmetics compliance warning issued by Amazon this time reminds sellers that they must strictly follow relevant regulations and platform policies when selling cosmetics. Therefore, sellers should remain vigilant when selling products and ensure the accuracy and compliance of all product information to avoid unnecessary troubles.

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