The number of users is increasing year by year! TikTok is the third largest social application in the United States!

It is learned that according to a survey conducted by investment research and consulting firm Edison Research, currently 82% of American adults use social media platforms, and the usage rate of TikTok is becoming increasingly higher.

The survey shows that TikTok is the third most used social media app among users of all ages, surpassing Twitter, Snapchat, Pinterest and LinkedIn, and below Meta's Facebook and Instagram.

According to age groups, as early as 2019, 70% of 10-year-old girls with smartphones in the United States were using TikTok. As of now, about 36% of young people aged 12 to 34 use TikTok, a significant increase compared to 11% two years ago.

It is worth noting that two years ago, Facebook had 39% more young users than TikTok. Now, TikTok has more users in this group than Facebook.

In addition, about a third of middle-aged people aged 35 to 54 now use TikTok, compared to just 5% two years ago. Unlike TikTok, Snapchat and LinkedIn have not seen any growth in the number of people in this age group, but have seen a decline.

It is learned that in March of this year, users of TikTok's Android application spent an average of more than 1.22 hours on the platform every day, which exceeded the usage time of users of Facebook, Instagram, Twitter, Snapchat and YouTube.

According to eMarketer estimates, TikTok's advertising revenue will triple in 2022, surpassing the size of Twitter and Snapchat's advertising businesses. By 2024, the company's revenue will be on par with YouTube, exceeding $23 billion.

Editor ✎ Nicole/

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