Amazon Multi-Variant Product Advertising Layout Strategy

👉Want to improve the advertising effect of multi-variant products? See here👇

🌟Determine the main variant

• Ad grouping test : Put multiple ASIN variants into the same ad group and run automatic ads, and determine based on the order volume and performance reported.

• Analyze competing products and preferences : Use tools to analyze competitor reviews and determine the main products to recommend based on consumer search and purchasing behavior.

🌟Advertising structure layout

• Focus on a single variant : When you find a main variant and have a limited budget, focus on advertising around it. You can run multiple manual ads (keywords, competitor ASINs, and category ads).

• For multiple variants : Multiple variants can be advertised if they perform well in automatic advertising. Build advertising structure by specification type, open automatic and manual advertising separately, and control bidding and budget.

🌟Optimize your advertising campaigns

• Filter keywords : select excellent keywords from the automatic advertising report and add them to manual advertising. Regularly check and delete invalid or inefficient keywords.

• Dynamic bidding and exact match : Use dynamic bidding to adjust your strategy based on variant performance and data, and use exact match and position-based bidding to gain more conversion opportunities.

• Sponsored Brands and Stores : Run Sponsored Brands for high-traffic variants and combine them with Stores to increase in-store sales and conversions.

🌟Notes

• Avoid internal competition : For example, in the clothing field, different subcategories should not promote the same keywords to avoid internal competition that reduces the effect.

• Continuous monitoring and optimization : Regularly analyze reports and data to adjust advertising strategies, budgets, and bids.

• Consider product features and demand : Combine product features with market demand, such as planning advertising layout and budget in advance for seasonal products.