Amazon sellers surge in number! Ad spending tops the world

Recently, an overseas research organization released a set of astonishing data. Since the beginning of this year, Amazon's major overseas sites have seen a surge in the number of sellers, and more than 75% of the new sellers are from China!

In just 20 days from January this year, data statistics agencies have captured more than 40,000 new sellers entering Amazon to start selling. In Amazon's four core markets (the United States, the United Kingdom, Germany and Japan), 75% of the new sellers used registration information in China. In other words, this means that 1,500 new sellers have entered Amazon every day since the beginning of the year.

Among the several sites reviewed, the number of Chinese sellers on European sites is very scary, almost close to 80% . The proportion on American sites is slightly lower, probably in the early 60s.

This ratio is very scary compared with last year and the year before last. Among the new sellers in the year before last, the proportion of Chinese sellers was about 38% on average, while the average proportion last year increased to 47%. At the beginning of this year, this figure soared to 75%, an increase of more than 60%!

This change is inseparable from the current epidemic economy. The manufacturing end of the overseas market has been seriously under-capacity due to the epidemic, and a large number of small and medium-sized enterprises have been forced to stop business and manufacturing. The decline in the upstream supply has also affected local e-commerce sellers, just like when our factories stopped production and had no goods to sell in February and March last year. Therefore, it is expected that most of the new sellers on the Amazon platform in January came from China, where production capacity was affected by the epidemic.

The epidemic has caused a large number of Chinese sellers to flock to Amazon. In Amazon's major overseas markets, the proportion of Chinese sellers has soared sharply after the epidemic. In many Amazon sites, in addition to local sellers, the largest number of sellers are Chinese sellers. In some individual sites, there are even more Chinese sellers than local sellers.

The yellow pie chart in the above picture shows the proportion of Chinese sellers on the site, the blue ones are local sellers, and the gray ones are sellers from other regions. It can be seen that Chinese sellers account for the vast majority in Italy, Spain, France, Mexico and Canada.

It can be said that the epidemic has brought opportunities and huge challenges to us Chinese sellers. We are bound to eat up more of Amazon's market, but this also means that we will face more competition from our peers . As one of the evidences, another research organization announced in the past two days that Amazon Advertising has replaced Google as the leader in the online advertising business.

Digital advertising has always been one of the pillars of Google's survival. Relying on search engines and leading browser technology, no one in the digital advertising industry can compete with Google until Amazon, which has been quietly providing in-site search results, emerges. The latest data shows that Amazon's current share and growth rate in the digital advertising business have surpassed Google.

And Amazon's advertising business will grow to an extremely terrifying level in the coming period. It is expected that in 2021, Amazon's advertising business revenue will exceed 26.1 billion US dollars; by 2026, it may reach 85.2 billion US dollars!

Amazon's advertising business has reached this level this year, and third-party sellers on the platform are the main driving force and growth point behind it. According to statistics, third-party sellers' advertising spending accounts for an average of about 13% of their own revenue . Under the influence of the epidemic last year, the number of third-party sellers surged, and their advertising spending on Amazon also increased accordingly, eventually helping my brother-in-law squeeze out Google advertising and take the throne of the industry.

This reflects that Amazon sellers are facing a more severe competitive environment. If there is no differentiation in products and no mature operation skills, this year will be even more difficult. Before the Chinese New Year holiday, it is the traditional off-season for cross-border e-commerce and everyone is relatively free. Everyone must plan this year's operation promotion and new product development plan. I have found a mind map for the entire process of product selection and operation , which covers everything from product selection data reference to the process and skills of new product listing .