New people come, old people go, Some people laugh, some people suffer. Many sellers with dreams in their hearts, We have been continuously entering Amazon. And those old sellers, Some held on, while others withdrew. For new sellers, The failures and successes of our predecessors are important. The past two years have been a challenge for many sellers. While facing account closures, the epidemic, and rising logistics costs, We also have to face the internal conflicts among our own people. In fact, if we go back five years, There are many sellers who make money in the industry. Developing Amazon can even be compared to “mining for gold” . Many veteran sellers have also said: "Four or five years ago, the price of sea freight was less than 10 yuan per kg. The advertising fee is about $0.2 per click. There is basically no problem selling the goods, but what about now? If you want to launch a new product, you must first prepare enough capital. Because there is a high probability that you will lose money! " But it is not just the advertising and logistics costs that are rising now. The most important thing is involution. The low-price spiral is getting worse. Anyone who knows a little bit knows that This kind of involution has no bottom. There won't be a real winner in the end. But why does this happen? This is mainly due to the earliest Amazon strategy. The low-price spiral has caused great suffering to many sellers in the industry. But many big and small sellers are still implementing it. Because this is the method that everyone used to do business on Amazon. Selling new products at a low price. All activities and advertisements are in full swing. When the reviews have accumulated enough, the ranking will also go up. It will raise the price back up. But for the vendors, this is simply "waiting to die". If this method is used, I guess there might be a hole in the funds halfway through the game. A small seller once said: "The strongest confidence comes from capital. Even if there is a little profit in sight, But many vendors don't dare to take this gamble. The biggest sweetener was eventually eaten by the well-funded sellers.” In the end, the situation got worse and worse and everyone became a philanthropist. I don't care about my own price control at all. A seller friend once told an old farmer something. "After a period of observation, he decided to launch a blue ocean product with considerable profits. The monthly sales of head links can reach 300+. Although there are more and more new sellers and new links, But the price of these links is controlled at 50-60 US dollars. There is nothing wrong with everyone making money harmoniously and happily together. But the emergence of a new link directly broke this harmony. The price of this link is $38. The advertisement was also on the front row and within a week it became BS. Before the head link, In this case, the seller can't sit still. Through the search, I found the other party's contact information. Then he stated his intention directly. Don’t do “charity” because it will only lead to malicious competition.” Afterwards, everyone ended the event in peace. The old farmer thought that this friend did the right thing. We want to maintain this market and make money together. We need this new way of thinking of banding together for warmth. The previous playing methods are outdated. If we want to find a new way out, we must need everyone's strength. A company that has grown from a team of 5 to a team of 20. The performance has continued to grow from 20 million to 60 million. It only took one year. Like many sellers, there will inevitably be "stumbling blocks" on the road to success. The company has also suffered setbacks. Before the 2020 Member Day, the company's link was reported as second-hand. Amazon banned the product and wrote two POAs, but both ended in failure. All the links that were built in a year and a half are dead. However, according to internal operations staff: "Thankfully the review was tied to another variant, But one-third of the 3,000 inventory was not removed. Amazon showed abandoned goods, which also means that the company's hundreds of thousands of goods are gone." Later, they studied and discussed together. I didn't think about the low-price spiral. Just try to create new links again and again. Then send the 2,000 items removed to the new link. The result was unexpectedly good. The new link exploded after killing a wave of people in seconds. So far, it has stabilized in the Top 5. In fact, all successful cases do not lack correct operational ideas. |
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