Directly refund money based on sales?! Amazon’s new policy is ready to spend money!

Amazon recently launched a new subsidy program, which will give sellers a 5% direct return on sales as a reward! As long as you have brand registration, you can participate! Let's take a look at how to get this wool.

This Amazon Logistics (FBA) New Product Warehouse Preferential Plan is actually an upgraded New Product Selection Plan. We have talked about the New Product Selection Plan many times before. It is a subsidy for new links sent to FBA, including exemption of new product storage fees, removal fees, and return processing fees, etc. The upgraded FBA New Product Warehouse Preferential Plan adds promotional advertising discounts and this heavy benefit on the original basis, up to 5% direct sales rebate!

The rebate given this time is also based on the number of pieces, just like the free storage fee. For products of different sizes that meet the requirements, the number of piece limits are different.

* For large products, a maximum of 30 units of sales rebate can be enjoyed for each parent ASIN within 90 days.

* For standard products, a maximum of 50 units of sales rebate per parent ASIN within 90 days can be used.

* For apparel and footwear products, you can enjoy a maximum of 100 rebates per parent ASIN within 90 days.

There will be no rebate after exceeding the number of pieces. This number limit is consistent with the previous number limit for free storage fees .

In summary, sellers who apply to participate in the program can enjoy free storage fees and disposal fees when creating new products and sending FBA inventory to Amazon, based on the quantity of 30 pieces (large items)/50 pieces (standard items)/100 pieces (apparel) per parent ASIN, as well as the most important benefit of this time, a 5% return on sales as a reward.

According to the information disclosed so far, only sellers who have completed brand registration can participate in the plan, which will be launched in the United States, Japan and Europe in the first quarter. And according to the official statement, this 5% rebate is not directly paid to the seller, but can only be used to deduct FBA fees (warehousing fees, logistics fees, etc.).

This is somewhat related to another subsidy program we reported earlier, "Amazon's additional subsidy of 10%! New plan to encourage sellers to engage in off-site sales?" The 10 points of this off-site subsidy will also not be directly paid to the seller, but will be used to offset Amazon's commission points and cannot be withdrawn.

The advantage is that as long as your new product is sold, Amazon will give you rebates no matter what channel it is sold through.

It has been almost 3 years since the launch of the new product selection plan. At the beginning, the new product selection plan only offered free storage fees, but now various benefits have been added, and even direct sales rebates have been started. There is only one reason for continuously increasing the benefits for sellers - the plan has not achieved the expected results, that is to say, there are far from enough new products and new sellers.

I have analyzed the expected effect before when the plan was extended. At that time, we guessed that the new product selection plan would continue to increase. Who would refuse fresh blood? The current rebate is not strong enough because you cannot withdraw cash directly. If you can withdraw cash, it will be a real money income. You should know that for many low-profit products, 5% net profit is quite good. Don't miss this plan if you develop new products this year. The benefits may continue to increase in the future. I will inform everyone in the group as soon as there is news.