How to optimize listing images? It can be frustrating to see your product underperforming on Amazon, and you may even start to question your product. But it’s likely that there’s nothing wrong with your product at all, and it could be due to issues with the copy, images, or reviews. Analyzing your conversion rate can help you optimize your listing. This series of articles will provide tips on how to increase your Amazon conversion rate. 8 image elements that increase conversion rates: 1. A picture of the product’s appearance that looks great (main picture) To create a great main image, you need to not only cut out the background, you also need to eliminate the photography flaws. Even if you shoot your product in a studio, imperfections are bound to appear. Flashes, wrinkles, shadows, color, and lighting differences are common and unavoidable. So, to avoid this, you should edit the photo and remove any element that makes it look unprofessional. This image will become your main image. If your main image looks perfect, your click-through rate will also increase. Here are some common things to look out for in your main image: Should be at least 1500 x 1500 pixels; · It should be clear and of high quality; It should take up as much image space as possible. A pure white background should be used; 2. Optimize lifestyle images Use extra space in your lifestyle images to make them look more impactful. Adding relevant slogans to your lifestyle images is a great way to add value to that image. Imagine a picture of a person carrying hiking poles on a mountain peak with a slogan saying “Reach great heights”. Lifestyle images alone obviously won’t be enough to create that feeling. Sentences that connect with your customers and explain the benefits it brings to shoppers can add a lot of value to your images. 3. Images containing comments Shoppers will 100% check reviews, but they only skim through them. Most shoppers only look at the star rating and read one or two popular reviews. Wouldn’t it be great if you could highlight one or two reviews in the image itself? Simply reading the reviews in the image can make them feel more confident about their purchase and also make them less likely to be influenced by negative reviews. If you don’t have any reviews on Amazon yet, you can highlight some of the reviews you have on other sites. 4. Pictures containing promises Many online shoppers have had bad purchasing experiences, and as a seller, you can alleviate such doubts for your customers by showing an image of your satisfaction guarantee or warranty. Again, you can’t add a customer satisfaction statement to your A+ content, so this image must make it into the image grid. Just make sure to highlight the after-sales support and how you deliver on your promises when this happens. 5. Pictures that illustrate the product’s benefits Every other seller is selling something similar to yours, so shoppers are going to compare your item to ten others. You can do this by creating a comparison chart that clearly demonstrates why your product is the right choice for them. Think of the important metrics that shoppers use to make comparisons, then emphasize that your product has all of them, while your competitors only have some of them (or none at all). Creating a comparison chart boosts customer confidence and highlights all of your product’s features in one place. 6. Images that illustrate the benefits of your product Let your customers know what convenience your product can bring to their lives. Most of the time, customers are not interested in technical specifications but rather in the more easily understood benefits of your product. Using this image, you can showcase all the benefits your customers will receive after purchasing your product. 7. Pictures to illustrate quality assurance Shoppers care about "quality" when buying products online. In a physical store, they can feel and touch the product themselves and assess the quality, but when buying online, they do not have this ability. Quality-assured images are what increase their sense of trust, and showing such images to customers allows them to make an informed and confident purchasing decision. 8. Images that highlight the main selling points Every product has its unique selling point. Identify your selling point and display it in your image. Highlighting your USP makes you look different from your competitors and it answers a common question from your customers: why should we choose you? Every product has its unique selling point. Creating a “selling point image” is a great way to highlight that uniqueness. |
