Amazon's peak season is coming. How can we create hit products without using black technology?

Amazon's peak season is coming. How can we create hit products without using black technology?


This year is as difficult as last year for sellers. The wave of Amazon account bans in recent months has also caused great losses to many sellers, and many big sellers have closed their stores and declared bankruptcy. Although it is difficult, the surviving stores still need to operate in compliance and operate well to strive for better long-term development.


From the perspective of Prime Day in June, Amazon's global sales reached 11.19 billion US dollars, a year-on-year increase of 7.6%, exceeding the expected 11 billion US dollars. Therefore, sellers still need to grasp every platform activity to gain more traffic and sales for their stores.


Now that the second half of the year is about to usher in the peak sales season, sellers must start to fully promote their products and create hot-selling products. So how can sellers correctly create hot-selling products?



1. Pay attention to cross-border e-commerce trends and respect market rules



Affected by macroeconomic policies and market demand, cross-border e-commerce will continue to grow rapidly in the next few years. A large number of high-quality products will also emerge in the overseas market, bringing different experiences to foreign consumers.

At the same time , the market will place higher and higher demands on Amazon sellers. Sellers must truly be market-oriented, enhance consumer stickiness, and cultivate a unique product tone. Only in this way can they lay a good and solid foundation for their own development and better seize the international market.


2. Comply with cross-border e-commerce policies



Cross-border e-commerce sellers who want to keep their business going for a long time must comply with relevant policies, laws and regulations to avoid many troubles and problems, which is also conducive to their own survival and development.


3. Find the right category to seek breakthroughs



Product selection is the key to success on Amazon , but many sellers have not found the right category for themselves. When selecting products, you must first identify the field you are familiar with, and while being able to meet market and customer needs, find the supply chain products you can play with, and seek innovation and breakthroughs.


4. Optimize your listings



If you want to create a hit product, Amazon's on-site promotion is essential, and its root is to optimize the listing. Listings have several important elements, namely title, pictures, keywords, and reviews. Doing them well is equivalent to optimizing the listing. Relying on the product's own listing optimization, highlight the key points, and make a certain listing perfect.

5. Effective review and continuous learning


The birth of some Amazon hits is very accidental, which is the result of doing the right thing at the right time. Only by constantly learning and reviewing and summarizing experience during operations can sellers find the winning formula and gain stronger market competitiveness.

As long as sellers work hard on Amazon and do cross-border e-commerce seriously, there will definitely be good results!


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