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The full text has 1653 words and takes 8 minutes to read. Author: Cross-border e-commerce Xiao V The industry has been going through a major earthquake during this period. Last month, a large number of companies went bankrupt due to the small card review issue. This month has just begun, and the platform has encountered a rare large-scale sweep of accounts. Large, medium and small sellers' accounts have been hit by the connection and have gone bankrupt. The large-scale closure of accounts has led to the dissolution of a large number of cross-border e-commerce companies, and ultimately the layoffs of a large number of employees. The entire industry is shrouded in dark clouds and shows bleak signs. Even the companies that have managed to escape these waves of account closures have begun to restrict their own development, maintain the status quo or even reduce their scale, and no longer invest in development. I believe that the aftershocks will continue to affect the future for quite a long time. This year's peak season can be said to be the most uneasy peak season in history for sellers, without a doubt. We have seen accounts banned every year, but we have never seen a situation like this year. It has caused us Amazon people to be deeply worried. If we don’t work for Amazon, what else can we do in the future? Most people plan to get married before the age of 30 and have children 2-3 years later. If you are a woman, the period of time during which you have children will inevitably be out of touch with society; even men have to spend some time taking care of children and the family. Let’s not talk about other things, just talk about Amazon. There is a change every once in a while, and the platform algorithm is updated inexplicably, becoming more and more Amazon-style. In addition, the workplace has slowly moved from people born in the 1990s to people born in the 1995s, and now even people born in the 2000s are becoming normal in the workplace. This is very scary. As people slowly enter middle age, their brains gradually fail to keep up. Women have to focus more on family, and naturally they are slowly eliminated. The Amazon industry is really unstable. Even if you get promoted to the company management level and lead a team after the age of 30, you will face the fate of being laid off or replaced at any time if your performance is not good. After the age of 30, it is okay to stay in a front-line operation position with good performance, but if there is any mistake, you will be greeted with strange eyes from other young operators and scolded by the leader. When I was young and just entered the industry, I was the same as everyone else. My morale was high. I often studied how to get reviews and how to improve products at 12 o'clock in the middle of the night. I had ten thousand ideas in my mind, what impact would the merger of variants bring, and recorded the time points to see how many visitors and conversions were added later. I experienced an average of thousands of orders per day, and I was so excited about launching a product that I couldn't sleep for days and nights; I also experienced the embarrassing situation of being chased by suppliers and logistics companies for debts, and raising money everywhere when bank loans expired. The pressure naturally increased with the growth of experience. Have you ever thought about this question? If I can still work at Amazon from the time I first enter the industry to the age of 30, what about when I am 35? Have I already become a middle-level manager of the company or am I still working in a front-line operation position, creating KPIs for the company? Or have I already quit my job and started my own business? Do I have the funds to lose? Can I hold on to the whole thing? Have you thought about the way out in case of failure? If you are lucky enough to still work at Amazon at the age of 35, how much wealth and knowledge can you accumulate so that you still have something to do when you are 40? After 40, you may not be able to work for Amazon, at least you can’t stay in a front-line operation position. Not to mention that Amazon has a KYC today, a second review tomorrow, and a ban the day after tomorrow; the "involution" among peers can make middle-aged people in sub-health have thinning hair and a heart attack in a minute. How to transform? Do product development, industry peripherals, or go back to the hometown county to start a small business? What else can I do if I don't work for Amazon? This anxiety may exist for a long time for every Amazon practitioner. People in other industries will also have the same anxiety after working for a long time. This is the so-called "besieged city" inside and outside the city. If you plan to delve deeply into an industry, then calm down and work hard to polish yourself and strive to make yourself irreplaceable. If you want to change careers, then you should evaluate your existing abilities to see which industries match them, or reversely deduce what you need to do at this time based on the requirements of the industry you want to work in. I remember that when I just graduated and applied for a job, almost every interviewer asked the same question: Do you have a career plan? Yes, we Amazonians also need our own career planning. After years of industry struggle, everyone is destined to have ups and downs. When performance is good, we are excited and passionate. When sales are low or even account restrictions occur, we may hesitate and wonder whether to change industries, whether it will be better, and whether to change cities, and whether our situation will be different. In fact, in another place, another industry, after a few years of struggle, you will still have the same idea. This is because each of us will encounter bottlenecks, not bottlenecks in the industry, but bottlenecks in ourselves. If you ask me how I view this issue, my answer is that I am determined to continue doing it. Since I have decided to take this path and choose to stay, I will work hard. Maybe the next stop will be the end of happiness.
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