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On June 24, 2020, Amazon announced the establishment of a global anti-counterfeiting team to crack down on counterfeiters who violate laws and regulations and Amazon mall rules and sell counterfeit goods on Amazon, and bring them to justice. This move has won the support of many sellers. Recently, after Amazon set up a professional "anti-counterfeiting" team, the brother-in-law has made another amazing move.Starting from September, the seller information column of Amazon will directly display the name and address On July 8, Amazon US issued an announcement: "Advance notice: Starting from September 1, 2020, the merchant name and address will be displayed on the seller profile page ." The general content of the announcement is: Starting September 1, 2020, we will display the seller’s company name and address on their Amazon.com seller profile page. For individuals, we will display the individual name and address. This is consistent with the Seller Profile page in Amazon stores in Europe, Japan, and Mexico. From now on, the company names and addresses of sellers on all major Amazon sites around the world will all be displayed on the front page and anyone can view them at will. Amazon said these features help customers learn more about the seller's business and the products they sell. This change ensures a consistent baseline of seller information to help customers make informed shopping decisions. As soon as this announcement was released, it sparked heated discussions among sellers. Some cheered, some felt it was not a big deal, and some even thought it was bad news. So is this a blessing or a curse for sellers? Sellers have different opinions. Some sellers said: Brother-in-law is wise! This move can effectively combat copycat sellers and those who give negative reviews! The seller then conducted further analysis: If the name and address could be displayed, then the specific information of those who maliciously followed the sale and gave bad reviews could be found quickly, and those malicious bidders could also be attacked at the same time. But some sellers have refuted this: If it is so easy to combat copycat sales, why are there so many people who are still troubled by copycat sales? They ask every day how to get rid of copycat sales. The seller said: Some of the followers use a small account, or buy information, and the address may also be fake. It can only be said that the momentum of follow-selling is slightly curbed, but it is not very effective. Later, some sellers echoed this: My information on the UK site is also public, but there are still people copying my products every day. I have found out his company information, and he still copies my products. Some sellers are concerned about whether the implementation will affect the sales of Chinese sellers' products. Some optimistic sellers also said: I don’t think there will be much impact, it is not displayed on the list page but on the store page, and most consumers rarely go to the store page. Amazon said in a statement that the change was made to ensure a consistent baseline of seller information to help customers make informed shopping decisions. However, most consumers may not notice the change. Consumers rarely check the sellers from whom they buy goods, so they may not notice business details. Instead, the industry will benefit the most from this in ways that are invisible to consumers. This change may not stop sellers from falsifying business details because they want to appear to be unrelated to a previously suspended account, or a different seller account. This is common among international sellers because Amazon’s review of details is not perfect. Information that sellers need to disclose after the new policy is implemented Amazon has more than 2 million sellers worldwide, with 461,000 active sellers in the U.S., according to Marketplace Pulse, an e-commerce research firm. Amazon's U.S. marketplace is the oldest and largest in terms of number of sellers and GMV. However, Amazon has distinguished the identities of sellers from consumers and other businesses because local law does not require it. Sellers choose store names, and Amazon keeps business details secret. What information do sellers need to disclose after the new policy is implemented? Marketplace Pulse uses Anker as an example and lists a chart for sellers to refer to. The chart also shows the difference between the previous US site and the UK site. What changes will sellers experience after the new policy is implemented? It is not possible to judge whether this new policy is good or bad for sellers, but what is certain is that after the privacy of company address, contact number, etc. is fully disclosed, sellers will face at least the following three changes: 1. Product selection leak When it comes to differentiation, it is related to the confidentiality of product selection, which is the most worrying issue for sellers. Some sellers joked: get a new method of product selection, and there will be one more data statistics in the future, which makes some sellers very worried. By disclosing the company name and address, buyers can directly see the origin of the product, and Chinese sellers account for a relatively high proportion on Amazon.com. By then, the website will be full of Chinese sellers and Chinese addresses, which will make sellers worry about possible order losses. 3. Account price increase The company sellers’ information is public, and individual sellers even have to post their names, which makes some sellers very surprised and feel that they have been highly exposed. At the same time, some buyers have a hunch: the account price will increase again Recently, in addition to the new policy of Amazon.com, sellers should pay attention to trademark infringement. Amazon has removed these products from its shelvesAmazon has removed merchandise from the Washington Redskins, a National Football League (NFL) team, from its website after the team said it wanted to change its name, which is widely considered racist and derogatory to Native Americans. On Wednesday, Amazon sent a notice to platform sellers, saying they would remove a number of Washington Redskins-related products, including autumn clothes, T-shirts and jewelry. Sellers will be given 48 hours to check whether they are selling products marked by Amazon. In addition to Redskins merchandise, Boohoo products were also removed from Amazon's shelves. According to Reuters on July 8, retailers Next, Zalando and Amazon announced that they would remove products from British fashion group Boohoo. In addition to products involving racial discrimination, sellers also need to pay attention to some products that are extremely infringing. Recently, many brands have been represented by law firms, and even the funds in some sellers' accounts have been frozen. Amazon's policies are tightened 1. Seller Intellectual Property Policy. Amazon's intellectual property policy mainly covers the protection of copyrights, patents and trademarks. Amazon takes intellectual property infringement very seriously. Even if a seller infringes on the intellectual property rights of others without knowing it, Amazon will still take action and the seller's account may receive a warning or be suspended. 2. Amazon’s anti-counterfeiting policy. Counterfeiting and selling counterfeit goods is a form of infringement. Counterfeit goods refer to illegal imitation of all or part of a registered trademark, or imitation of a logo that is extremely similar to a registered trademark, and selling goods from non-trademark holders. Therefore, the goods sold on Amazon must be authentic. Earlier, Amazon announced the establishment of a global anti-counterfeiting team, which is enough to show its determination to defend these "rules". This department is a new department and is specifically responsible for combating those who violate laws and regulations and Amazon Mall rules and sell counterfeit goods on Amazon, and bringing them to justice.
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