Brother-in-law sends warmth: American second-instance accounts are collectively revived, and two free functions are launched!

Brother-in-law sends warmth: American second-instance accounts are collectively revived, and two free functions are launched!

Recently, the cross-border trading industry has been shrouded in a deep haze, from mass warnings of fake orders to large-scale account blocking, as well as the abominable "nologo" and "N/A" infringement blocking. Many sellers are terrified, fearing that their accounts will be blocked inexplicably one day...


I don’t know if my brother-in-law sensed the seller’s resentment, and now he starts to show warmth and sweets to him.



Late night apology, account resurrection



Many sellers said that the accounts that had been reviewed for the second time were suddenly revived, and they were accounts registered with VPS!

A seller posted on the forum that the company’s eight newly registered US accounts collectively received apology emails from Amazon.

The email content is as follows:

The sellers guessed that the recruitment was over and the previous information was manually reviewed. However, veteran sellers know that the recruitment manager repeatedly warned that VPS or VPN should not be used when registering an account, otherwise it would easily trigger a second review. Therefore, many accounts registered with VPS previously triggered a second review. Even if the seller's information was real, they received a machine response from Amazon after submitting the information many times.

In this regard, many sellers gave up after trying several times without success. Unexpectedly, without doing anything, my brother-in-law suddenly unblocked his account. This is simply the legendary "winning without doing anything". As the seller said, receiving this email is more exciting than picking up money!

In addition to unblocking some VPS-registered accounts, Amazon has also launched two free features!


Non-brand sellers are allowed to upload videos



Previously, Amazon's advertising section added a new feature that allows brand sellers to add videos to their advertising pages. I originally thought that only brand sellers had this permission, but unexpectedly, Amazon has opened this feature to non-brand sellers!

 

The translation is as follows:

In Q3, Amazon will allow non-brand sellers to upload videos to the Images section of product detail pages. Videos help our customers make more informed purchasing decisions. Amazon has found that when videos are available, customers visit fewer product detail pages and spend less on advertising.


In the Images section, Amazon will always display videos provided by a single selling partner. Brand owners will be prioritized over non-brands for this placement. However, if the brand owner does not provide a video, Amazon will display a video uploaded by a non-brand for that product.

Note: For this ad slot, brand owners will have an advantage over non-brand owners...

In this era of rapid development of short videos, if you can perfectly display your products in the video, you can indeed greatly increase the conversion rate. However, some sellers think that the brother-in-law is making money from advertising in a different way. In the future, keyword advertising will not be enough, and there will be an additional video advertising fee...

In any case, videos are indeed the trend of the times. Sellers can make comprehensive considerations based on their own product situations and give it a try. What if they succeed?

Negative ASIN and Brand



As early as July, many sellers received official emails from Amazon, stating that sellers who “denied ASIN” saw an average sales increase of 213% in the following month.

At that time, Amazon's explanation for denying ASIN was:

Buyers will be attracted by the advertisements displayed on the listing product detail page. If the seller knows which ASINs or brands are not helpful for the order, they can set the specific ASIN or brand as negative. When consumers search for the ASIN or brand, they will not be charged by Amazon.

However, many sellers have questioned that "ASIN can always be denied". By analyzing the advertising reports, can't we directly deny those ASINs with high costs but low conversion rates in automatic advertising?

Some sellers have also personally tested that automatic advertising can only negate keywords, but not ASIN. However, Amazon has now added a negate product column to the backend, proving that sellers can negate irrelevant brands and products, thereby effectively reducing the advertising cost-effectiveness (ACOS).

Finally, I wish all sellers can operate with peace of mind and make big profits during the peak season!



<<:  The most amazing thing in history! A fake order actually caused the US government to investigate!

>>:  A large number of ASINs have been restricted! This operation will directly affect the IPI score!

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