Amazon suddenly found a large number of BSRs! Sellers unexpectedly experienced a small surge in orders

Today, a large number of BSR products suddenly appeared in multiple categories on Amazon, and the amazing thing is that they are all ranked first...

The information collected so far shows that this situation only occurs on the US site, and it is a small-scale phenomenon in individual categories. It is most likely a bug in the Amazon front-end, which adds the BSR logo to the listing that appears in the associated product display position on the detail page.

Coincidentally, I also found another situation where the flag bug appeared. A row of new releases ranked first.

Both of these bugs are fake at first glance. It is understandable that so many products are on the list, but it is quite funny that they are both ranked first.

However, this small label bug will definitely lead to a significant increase in sales of these products, especially for those products that originally ranked high in search terms but ranked low in categories. After adding this label, the conversion rate and click-through rate have a huge impact. I guess they are already laughing at this moment. We often see various front-end bugs on Amazon, most of which are troublesome for sellers. This "benign bug" is really rare.

According to Amazon's past experience, generally, the bug is in the background of the update. Similar situations have occurred before when the new advertising model and the review average score algorithm were changed. So it is estimated that Amazon has made some moves in the label display recently, which may be to change the crawling strategy of these two lists, or to launch new lists or new labels in conjunction with Prime Day. I will follow up on the latest bug situation in the communication group. Let's join the group to discuss various ways to play with BSR and New release list!