2021 "Holiday Sales Season" Survey: 81% of Americans will choose Amazon!

It is learned that Publicis Sapient conducted a survey in June this year on 1,000 European and American consumers in the United States, France, Sweden, the United States and the United Kingdom to explore the online shopping intentions of Europeans and Americans during this year's "holiday sales season". The respondents were aged between 18 and 65.

Survey data shows that 80% of European and American respondents plan to shop online during the four-day "holiday sales season" between "Black Friday" (November 26) and "Cyber ​​Monday" (November 29). Among them, 82% of respondents will shop online on "Cyber ​​Monday", 76% of respondents will shop online on "Black Friday", and 55% of respondents plan to shop online on the weekend between "Black Friday" and "Cyber ​​Monday".

74% of U.S. respondents said they prefer online shopping during the holiday season to physical stores because they can avoid crowds, compare prices and find the lowest prices. 77% of U.S. respondents said they will visit 2-5 online retailers during the holiday season. 77% of U.S. respondents surveyed will become first-time online shoppers during the holiday shopping season.

In addition, the survey also studied online shopping trends for the 2021 "holiday shopping season":

• 81% of US respondents will choose Amazon; 46% and 41% will choose Walmart, Target and BestBuy respectively.

• In the U.S., Millennials will surpass Generation X and Baby Boomers to become the primary driver of online shopping during this year’s holiday season.

• 68% of US respondents will participate in Amazon’s membership loyalty program during the “holiday shopping season.”

Editor ✎ Estella /

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