The peak job-hunting season of March and April 2024 has begun, and many operators have begun to change jobs and seek new opportunities;

During a job interview, your operational theory and practical ability will inevitably be tested. If the interviewer asks you how to correctly phrase your words when launching new products and optimizing old products?

Just read the following article twice, and you will know how to embed keywords better than 90% of operators!

Amazon’s approach to keyword embedding

① Where are the keywords mainly buried?

Listing keyword embedding mainly involves embedding relevant words in the title, selling points, description, background search term, review, and QA.

② Keyword embedding ideas

Give the main recommended word a more important position to ensure its weight.

In the later stage, we will focus on promoting the main words. The ranking of the main words will drive natural search traffic and sales, and sales will drive the ranking of other traffic words and long-tail words.

1. Create a keyword database:

① Reverse keyword search: Search for category keywords through Brand Analysis/SellerSprite, etc.

② Check and collect keywords from the listings of competitors’ products of similar products.

③Classify the collected keywords. Keyword search rankings less than 50,000 are classified as big words, and others can be classified according to word roots. (Word roots can be divided into scenes, attributes, brands, groups, seasons, full titles, half titles, etc.)

2. Keyword layout

Title > Five Elements (Bullet Points) > Description (or A+) > Search Terms > Others (Review content, QA content)

Other word embedding methods

② Product features and advantages: In addition to keywords, the product details page should also highlight the features and advantages of the product, such as functions, materials, uses, advantages, etc. This information can attract consumers' attention and increase conversion rates.

③ Compare with competing products: Listing the shortcomings of competing products on the product details page and emphasizing the advantages of your product can make your product more attractive.

④ Use surveys and statistics: If your product has data or statistics that prove its superiority, you can include this information in the product details page to enhance consumers’ confidence and willingness to buy.

⑤ Use consumer reviews: Consumer feedback is a very valuable resource. You can quote some reviews on the product details page and explain why your product is better than other products.

⑥ Emphasize after-sales service: Consumers are very concerned about after-sales service. You can highlight your after-sales service on the product details page, such as return and exchange policy, quality assurance, etc.

Amazon keyword embedding precautions

① Before embedding keywords, try to summarize the keywords of your competitors as much as possible (it is recommended to analyze at least 5 competitors)

② When embedding words, spread them out, don’t concentrate too much

③ Pay attention to 3 points in copywriting: word relevance, number of repetitions, and language localization

④ Avoid intellectual property infringement when embedding words in the title, such as brand words.

⑤ Do not add any punctuation marks in the title. Users will not add any punctuation marks when searching for products.

⑥ Classify keywords by priority according to relevance and accuracy. Usually divided into: core words and long-tail words. When embedding keywords, embed them in order of priority and ensure that they are reasonable and fluent, and the words are spelled correctly.

⑦ Do not overlap keywords, and avoid keywords being too long. It is recommended to use a single keyword or a short phrase.

In short, during your job interview, if the interviewer asks about the skills of embedding words, you can select the key points to talk about them, highlighting your professionalism and attention to details;

An excellent Amazon listing needs to make full use of various keyword embedding methods to attract consumers and increase sales.