Amazon often deletes positive reviews by mistake, and even the reviews of its own stores will be deleted by the system; this kind of accidental deletion of positive reviews is not uncommon on Amazon .

However, this time Amazon took a bold step and proactively helped sellers delete malicious negative reviews.

In addition, sellers who have actively deleted negative reviews from Amazon will also receive an official email reminder. The email will inform the seller: "In order to better protect your business, Amazon has launched an automatic process to prohibit the display of product reviews posted by these buyers. Therefore, we have deleted 1 review posted by these buyers on your product in the US mall between 2024-XX-XX and 2024-XX-XX. "

Amazon has introduced a new automated process to handle reviews left by buyers who cause problems. Through this process , Amazon will organize and analyze these reviews to ensure that the content of the reviews on the platform complies with its policy requirements.

This automated process is not limited to deleting illegal reviews, but will also provide sellers with relevant listing information, which means that sellers will be able to get solutions faster when facing review issues and understand the listing status of their products in a timely manner.

For sellers, this change undoubtedly brings certain conveniences. They no longer need to spend a lot of time and energy to deal with illegal comments, but can focus more on improving product quality and service levels . At the same time, by obtaining listing information in a timely manner, sellers can also better plan their sales strategies and improve operational efficiency.

Amazon’s reporting function has been updated and improved

Many sellers felt incredible after receiving the message, because in the past, when they encountered such malicious negative reviews, the effect of opening a case to Amazon or applying to delete the review was usually very poor, and many customer service staff only responded perfunctorily with some text templates.

Before this, when sellers found a problem with a review, they could report the review by clicking "report".

According to sellers’ feedback, the “report” button is not very effective and will have little impact on the review ranking unless there are large-scale concentrated clicks.

To improve this situation, Amazon has upgraded the reporting function; now, after clicking the adjusted "report", a new interface prompt will appear, and sellers can classify and select the reasons for reporting through the page options.

Amazon now gives whistleblowers more options on the "report" button:

① This review is not related to this type of product: Allow buyers to report reviews that are not related to the product being discussed, such as reviews involving other products or services.

② This comment contains disrespect, hate, or obscenity: Maintain a civilized and respectful atmosphere on the platform by targeting comments that contain offensive, hate speech, or obscene content.

③ This review is a paid fake review: Directly point out the problem of fake reviews, help identify and delete reviews obtained through improper means, and maintain the authenticity of reviews.

④ Other reasons: If the buyer believes that there are other issues with the review that do not meet the above options, they can select this option and provide specific reasons.

These four reporting options basically cover most of the reasons for sellers to report; this upgrade allows buyers to more accurately describe the type of problem when reporting problematic reviews, helping Amazon to handle illegal reviews more quickly .

For most sellers, these two improvements to the negative review function indicate that Amazon is paying more and more attention to the review area.

This also brings a more convenient and efficient operating experience to sellers. Therefore, we should pay more attention to our own products from negative reviews, and continuously improve and optimize them, so as to substantially increase product sales and reputation.

① Provide evidence that this negative review is malicious:

This is a critical step. Amazon will not easily delete reviews without sufficient evidence. The evidence must comply with Amazon's review policy.

For example, a review was copied directly from a competitor’s link and contained the brand name of another store. The seller’s evidence met the first rule of the review policy, which states that it cannot contain marketing text from other brands. After providing evidence, Amazon deleted the review in about five days.

② The correct path to delete negative reviews is crucial. If you report to the wrong department, you may end up waiting for a long time.

③ In the reporting interface, you need to fill in the information in detail, including the location of the negative review, the reason why you think it is an inappropriate review, and provide screenshots as evidence.

④ After submitting the case, Amazon will reply to confirm that it has been processed, but will not notify you of the processing results. At this time, you can follow the review and check it every day until the negative review disappears, indicating that the negative review has been deleted successfully.