What is Amazon A+? Amazon A+ Review

The so-called A+ page is: a graphic version of the product details page, through which you can use additional pictures and text to further improve the product description part (original words from Amazon Seller Center). In other words, if you have successfully passed Amazon's Brand Registry, you can now add pictures and text information to your product description page!

Everything on the Amazon platform is only for conversion, the role of A+ pages

1. Strengthen Amazon’s brand-centric promotion strategy

2. Reduce customer experience degradation caused by returns and misunderstandings

3. No direct impact on rankings

4. Directly helps with conversion rate

5. Directly helps avoid negative reviews

Writing Notes

1. Through the brand owner's record

2. Content that cannot be uploaded (subjective): company name or contact information, external links, html code, URLs, blurred images, repeated use of product main images and attached images, and misleading words for buyers

3. Policy violations: Violation of the follow-up sales policy (marking yourself as the only dealer), calling third-party information (using Amazon's brand and logo, unauthorized brand or certification, citing social platforms or Amazon reviews)

4. Reasons for not being able to create the A+ interface: products were not uploaded using GCID; after filing, copyright holders have already created an A+ interface for a certain product and passed the review.

5. Sellers can add a certain number of images and texts for each SKU. Files that are too large will slow down the page loading speed.

Template Selection

1. The impact of templates on conversion rate: color is more eye-catching than black and white, large is more eye-catching than small, don’t put too much text

2. Prolong the time customers stay on the A+ page: The more information there is, the longer customers stay and the deeper their trust, so multiple pictures are better than a single picture.

3. Layout issues: All images are based on the image's own proportions, and all text is in the same font and size. So each image must be the same size. Is it possible to upload text as part of the image to Amazon?

Pros and cons of each template and how to use it

• Template 1: Advantages: You can upload 8 pictures and 4 paragraphs of text. Disadvantages: There is no space for banner pictures, and two pictures per line seems cumbersome.

How to use: Compare your own product with inferior products (preferably with coded logos) in detail, comparing one feature per line, without using text.

• Template 2: Advantages: There is a banner image, 6 small images, and 4 paragraphs of text. Disadvantages: Two images per line is cumbersome.

How to use: The top shows life and usage scenarios, and the product is compared with inferior products to highlight its own advantages, and text is used for comparison and explanation.

• Template 3: Advantages: You can upload 2 banner images and 2 paragraphs of text. Disadvantages: You cannot display details.

Usage: highlight the usage scenario, suitable for products with a prominent design sense such as clothing

• Template 4: Advantages: 1 banner, 5 small pictures, 6 paragraphs of text. Disadvantages: The text must be complete.

Usage: highlight the brand and product function details, suitable for complex products with many functions

• Template 5: Advantages: 1 large picture, 1 paragraph of text Disadvantages: No more pictures, text descriptions, high requirements for pictures

Usage: A scene picture highlights the brand and is personalized. It is suitable for various products when the pictures are well arranged.

Image size: Large image 970*1300 Small image 300*650 Banner image 970*600

Mistakes to avoid

1. Use of text: A title must be written. When writing a description, pay attention to line breaks and reduce the number of lines by 2-3. If there are multiple text boxes, each box must contain text descriptions of the same length.

2. Use of pictures: consistent size, beautiful and high-definition, use scene pictures

3. Color matching: cluttered colors will affect conversion rate

References